Description
Please write in your own words do not copy from my attached executive summary just utilize the executive summary and consider and analyze how the following impacts success: resources, schedule, scope, budget, communications, training, and support. Length of proposal, including a title page and table of contents, should be 4-5 pages 12 font times roman,citations,references .Include the title page and table of contents in your page count.
Please take in mind that the paper will be put through plagiarism checker so please write assignment in your own words do not copy from executive summary.
Below is executive summary.
Company Overview: Catering Capers will be a new business to offer catering services to people in corporate functions, weddings, funerals, holiday parties and birthday parties. The business will help the people to enjoy their parties at the lowest possible rates by handling their eating and drinking themselves.
Industry: Catering business is growing very speedily and famous in delicate industries because it involves abundant cooking for a large number of people. In U.S., there are more than 10,000 listed caterers that have employed above 150,000 employees (Hill, n.d). The reason is this, there are numerous opportunities for caterers in this field all over the world. Almost, catering business in U.S. counts for $7 Billion profits. There is hardly a party or event that do not need catering services.
Profit or non-profit: Catering Capers is a nonprofit company because its major is not only to make money but to serve the community with the lowest rates and also providing homes, jobs and health facilities to poor people or employees. The company also involves in social service and create jobs for graduates.
Target market: Schools, wedding centers, houses, organizations, sports centers, event planners (Mplans, 2016).
Sales and marketing strategy: Recruiting experienced staff for sales and marketing, direct or referral marketing, online marketing, promotion of products, adopting guerilla marketing strategies, regular training programs
Stakeholders: Employees and shareholders are internal stakeholders and customers, government, communities, partners, suppliers, creditors are external stakeholders.
Explanation & Answer
Attached.
Running Head: PROPOSAL
1
Proposal
Student’s Name:
Course Name and Number:
Instructor’s Name:
Date Submitted:
PROPOSAL
Table of Content
2
Page
Executive Summary……………………………………………………………………
Company Overview………………………………………………………………………………
Industry Analysis……………………………………………………………………………
Target Market……………………………………………………………………………………
Sales and Marketing Strategy………………………………………………………………………
Stakeholders…………………………………………………………………………………….
Factors Impacting Success…………………………………………………………………..
Conclusion…………………………………………………………………………………
PROPOSAL
3
Executive Summary
Catering Capers will offer the community the lowest rates and provide homes, health
facilities and jobs to the poor employees and people in the community from what it will get as a
non-profit. In addition to that, the company will also offer social services and create employment
options for the graduates who lack employment (Mattel, 2016). The company will also work
closely with and help shape systems that impact the youth and their families in the community.
Our mission will be to assist at-risks youths and the poor to become productive citizens through
offering them an opportunity to learn and work in our organization.
Company Overview
Catering Capers will be a non-profit catering company that will serve the Philadelphia
market. It will offer creative yet colorful food options for all people including traditional
standbys. This new business hopes to focus mainly in events including weddings, corporate
functions, holiday parties, birthday parties and funerals. Most importantly, the company aims at
cutting the costs incurred by customers as it will offer very affordable rates so as to serve...
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