1 We Care for Your Care: A Business Plan Mindy Binder, Elizabeth Eromosele, Anna Mujic, Jing Song Department of Graduate Nursing, Winona State University NURS 608 Organizational and Systems Leadership Dr. Amy Smith and Dr. Sonja Meiers December 4, 2020 2 Executive Summary In states such as Minnesota and Wisconsin transportation benefits are included among specific state aid insurance companies. Badger Care Plus and Medicaid members in the state of Wisconsin have a program called MTM available to them for Nonemergency Medical Transportation (NEMT) Services (MTM, 2020). MinnesotaCare and Medicaid members in the state of Minnesota have a similar program. Written guidelines for the Minnesota transportation system have some barriers. Members need to request a ride 3-5 days prior to the date of service. Second, if a member lives within close proximity to other forms of public transportation, they must use that first. The greatest hardship for member is only being able to bring “one responsible person” if necessary (MN Department of Human Services, 2020). A responsible person is defined as an adult or emancipated minor for the purpose of making medical decisions. What if you are a single parent with no childcare? What happens if other members of your family make your medical decisions? Our business, “We Care for Your Care” can help! This transportation company is granting access to the whole family for routine healthcare appointments leaving no one behind. Our drivers are available 10 hours a day to transport you and your family to and from nonemergent medical appointments. We value your family and the service we provide. Our Mission: To increase appointment compliance, which allows consistent and comprehensive medical care, by eliminating the burden of transportation and childcare for your children. Vision: To minimize missed wellness exams for adults and children, with the ultimate goal of preventing medical complications. We Care for Your Care provides service for infants to adults 50 years old. Our company will drive your family safely to and from your appointments in the comfort of our 15 passenger vans. We can also provide extra safety for your children with up to date car seats, age 3 appropriate for infants and toddlers. This service is free to those members who are actively enrolled in MinnesotaCare or Medicaid. References MN Department of Human Services (2020, August 11). Nonemergency medical transportation (NEMT) services. https://www.dhs.state.mn.us/main/idcplg?IdcService=GET_DYNAMIC_CONVERSION &RevisionSelectionMethod=LatestReleased&dDocName=id_008991#em MTM (2020) https://www.mtm-inc.net/wisconsin/members/ Business Plan Group Assignment - Grading Rubric The purpose of this assignment is to provide you with an opportunity to apply commonly required aspects of a business plan to an area of your choice within the health care sector. It is a team assignment, and you will choose your team and project focus. If you wish you may keep your discussion group as a team for this assignment. Teams will be made up of 3-5 persons. This assignment is both a paper and a presentation that will be given by each group during the last Synchronous Session class. Ideas: Minnesota “We Care for Your Care!” Our population: 0 days to 50 years old preventative care, prenatal care, follow up (example surgery post op) Person who has appt, and maximum of other kids or family members (5 total for each family) 1. Transportation service through insurance for whole family a. MTM (only allows Mother) need 48 hours notice b. BadgerCare Insurance→ MTM transportation program, free to appts c. Goal: to create consistent care/appts 2. State or county grants 3. Transportation Insurance 4. Scheduling a. Specific routes b. Pick up in one location→ close for walking to c. Reservations i. Phone call, email, or maybe an app? 5. Specific hours for drivers a. Ambulatory 0700-1700 (medical health) 6. Insurance benefits 7. Pick up time 8. Drop off time 9. Cancellations/how many hours/days’ notice 10. Drivers (55+ or volunteer)→ qualifications a. Background checks b. CPR certified i. County health dept will fund c. Retired bus drivers who are qualified d. Backup or substitute drivers e. Minimal hours per driver i. One driver for appts schedule 0700-1100…etc 11. Company cards for gas/maintenance a. Grant b. Cost to our company 12. Bus or Van 13. Ability to ride? a. Current illness, mask wearing, sanitizer, social distance (6ft) b. Capacity c. Who rides→ just those who have appts or entire family? i. Look at both options to determine difference in cost 14. Car seat/ booster seat a. How many b. Expiration c. Replacements d. Wash/clean e. Grant for seats from WIC programs 15. One the bus a. First aid kit b. Fire extinguisher c. No eating/drinking 16. Cannot be a school bus, needs to have seat belts 17. Trial period 18. Marketing a. Well child checks b. After delivery c. Social or case workers d. WIC, food programs e. Shelters f. Public health nurse 19. Largest Concern a. Health of the individual 20. Positive a. Patient will book future appts knowing they have transportation 21. Buying a bus or rent? 22. Register as a business 23. Revenue a. Insurance companies b. Hospital incentives Objectives: 1. Demonstrate knowledge of budgeting concepts. 2. Demonstrate ability to develop a business plan. Key Points of the Business plan Assignment: 1. This assignment will be done within a group of 3-5 people who are currently in the course. We encourage you to schedule regular group meetings by Zoom throughout the semester to develop this assignment. 2. Each group should develop an idea for a new service needed in your organization or you may develop an idea for a completely new service outside of an organization. Be creative. Describe a plan which meets a community or organizational need. It is hypothetical, and so dreaming big is encouraged here. You will be evaluated on the application of the steps of the process, so it is OK (encouraged even ☺) to describe a business that may have never been done before. 3. You may NOT create a business plan that just adds FTE’s to a unit or department (i.e. adding additional nursing assistants, nurses, or other support personnel). Rarely are these business plans approved and are not considered creative. 4. Below are the requirements for what is to be included in your business plan. Some of the items (i.e., market analysis, budget estimates, and financial analysis) would not be possible to complete due to this being a hypothetical situation, but you are expected to describe what you would do for each of these areas. For example, for the market analysis, explain what would you do, who 5. 6. 7. 8. 9. would you contact, and what resources would you use? For the budget estimates, what are the appropriate budget items to include and why? What financial analysis would you complete? The Business Plan should include: a. Executive Summary- Mindy b. Problem or Need Identification (Why do it?)- Anna c. Product Definition- Jing d. Market Analysis- Elizabeth e. Budget/Financial Analysis- Mindy ( if others find good data, please send to me) f. Timeline- Anna g. Conclusion and Feasibility StatementEach group will prepare a Three-Minute elevator speech to promote their Business Plan during the last Synchronous Session class. One member of the group is chosen by the group to be the presenter. The Business Plan is due on Friday, December 4th, 11:59pm One group member please turn in the paper/presentation. All group members need to complete the “Business Plan Group Work Rubric” and submit to the business plan assignment drop box. If this rubric is not turned in, you will receive a “0” in the “Peer Evaluation” category in the rubric below. One group member uploads the PowerPoint presentation last Synchronous Session class, Grading Criteria: Everyone in the group will receive the same grade for this assignment unless there were serious concerns brought up in the peer evaluations (or the peer evaluations were not handed in). Faculty reserve the right to change individual grades based on the peer evaluations. Executive Summary Problem or Need Identification (why do it) Product Definition Market Analysis Budget/Financial Analysis Timeline Conclusion and Feasibility Statement Peer Evaluation In-class Presentation (3 minutes during last class) Final appearance of the document/Presentation and use of APA format Total 5 points 10 points 5 points 10 points 15 points 10 points 5 points 10 points 20 points 10 points 100 points
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