Pace University Product Distributed Based on That Positioning Statement Paper

User Generated

IVPGBEVN2000

Business Finance

Pace University New York

Description

Brand Pick: Jellycat

- Write out the positioning statement, remembering to go as deep as possible with the emotional benefit

- Pick three expected places where you would see the product distributed based on that positioning statement

- Pick three unexpected places where you would see the brand and products distributed based on that positioning statement

Unformatted Attachment Preview

Classic Positioning Statement TO: ___________________________________ WHO: ___________________________________ ____ IS: ___________________________________ THAT: ___________________________________ BECAUSE: ___________________________________ SO THAT: ___________________________________ Classic Positioning Statement TO: target, demographics WHO: target, psychographics “BRAND” IS: the category in which the brand competes THAT: functional benefit BECAUSE: reason to believe SO THAT: emotional benefit Pampers Positioning Statement TO: WHO: First time moms in their third trimester are worried about being a new mom and bonding with their new baby so they seek out as much advice as they can get from experienced moms PAMPERS IS: an infant skin care brand THAT: protects baby’s sensitive skin BECAUSE: our patented MoistureLock™ technology that keeps irritants away SO THAT: you can spend quality time with your happy healthy baby Huggies Positioning Statement TO: Experienced dads WHO: know how to run a family household HUGGIES IS: a no-nonsense diaper brand THAT: does what it needs to do BECAUSE: it is just as good as any other diaper but at a lower cost SO THAT: you can spend your family’s budget on far more important things because that’s the kind of dad you are
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Explanation & Answer

Attached. Please let me know if you have any questions or need revisions.

Positioning statement
Author
Institution

Classic Positioning Statement
TO: Parents infants, toddlers and pre-school childr...


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