Description
Brand Pick: Jellycat
- Write out the positioning statement, remembering to go as deep as possible with the emotional benefit
- Pick three expected places where you would see the product distributed based on that positioning statement
- Pick three unexpected places where you would see the brand and products distributed based on that positioning statement
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Explanation & Answer
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Positioning statement
Author
Institution
Classic Positioning Statement
TO: Parents infants, toddlers and pre-school childr...