College of Administrative and Financial Sciences Assignment 2 Deadline: 14/11/2020 @ 23:59 Course Name: Entrepreneurship and Small Student’s Name: Business Course Code: - MGT 402 Student’s ID Number: Semester: I CRN: Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented; marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Read carefully Grading Rubric below for specific criteria: 0-5 Marks • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Department of Business Administration Entrepreneurship and Small Business - MGT 402 Assignment 2 Marks:5 Course Learning Outcomes: 1. Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8, 4.3 & 4.5). 2. Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4). Start-up Business Plan Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia. (In Continuation to the Assignment -1) 4. Products and Services a. Describe in depth your products or services. (Technical specifications) b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features. 5. Marketing Plan a. Market Research- Why? b. Market Research- How? Primary or Secondary Data? c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection. Product • Describe the most important features. What is special about it? • Describe the benefits. That is, what will the product do for the customer? Customer • Identify your targeted customers, their demographics Competition • What products and companies will compete with you? • How will your products or services compare with the competition? Strategy • Outline a marketing Strategy. Promotion • How will you promote your Product? • What will be your promotional budget? Distribution Channels How do you sell your products or services? College of Administrative and Financial Sciences Assignment 1 Deadline: 17/10/2020 @ 23:59 Course Name: Entrepreneurship and Small Student’s Name: Business Course Code: - MGT 402 Student’s ID Number: Semester: II CRN: Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Read carefully Grading Rubric below for specific criteria: 0-5 Marks • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Department of Business Administration Entrepreneurship and Small Business - MGT 402 Assignment 1 Marks:5 Course Learning Outcomes: 1. Demonstrate a solid understanding of the potential of entrepreneur in today's competitive business world. (Lo 1.2) 2. Demonstrate ability to think independently and systematically on developing a viable business model (Lo 1.3 & 3.7) 3. Understand the place of small business in history and explore the strengths and weaknesses of small business. (Lo 1.1). Start-up Business Plan Assume yourself as an entrepreneur of a small startup business in Saudi Arabia. Write brief notes on the following objectives: 1. Owners Supreme construction agency, supremeconstruction@gmail.com 2. General Business Description (300 – 400 words) A. What business will you be in? What will you do? The mission statement will be on the provision of quality construction services at a fair and competitive price. The goal of the company is toward economic stability and growth of the company while ensuring quality products and services to our consumers. This will be achieved by maintaining a high level of professionalism, and the central core of the business will be honesty, integrity and fairness. B. Business Philosophy Customers will be the most crucial aspect of the business, and hence the company will be customer-centric. The business will operate in the construction industry, and since it is a small business, it will major in a specific geographical area before expanding. The primary marketing strategy will be billboards and local magazine, radio and newspaper. The construction industry in Saudi Arabia has been growing due to the high demand for real estate and government investment (Blaisi, 2019). Therefore, the industry can be described as a growing industry. Since various companies exist in the industry, the company will ensure the provision of quality products at an affordable rate for consumers to gain a competitive advantage. The approach of considering customers as the main stakeholders and organizing our business structure to be consumer-centric will help in gaining a competitive advantage, penetrating the market, and gaining a positive reputation. This will be effective in the success of the business since it will ensure an increase in sale, penetration to the market, and creation of a positive reputation. On employment, we will focus on both technical and soft skills. People with experience in the industry will help in the management of the company. Personally, I have both technical and soft skills to learn a business. With entrepreneurship skills, I can review the market and suggest the best approach that needs to be taken. The main competitive advantage of most firms in the industry is on market share. By 2018, the Saudi Arabia construction market was at 32.6 billion dollars and expected to increase (Sarhan et al., 2018). Therefore, there are several major players in the industry that have been dominating the industry. On the legal form of ownership, the business will operate as a partnership since it will help in retaining full ownership and easier to acquire capital. 3. Products and Services The company will be offering quality construction products and services. We will ensure that most of the construction material is available to customers. On services, we will major on the construction of real estates since the industry is growing. Quality services will help in gaining a competitive advantage over most companies in the industry. The company will also provide aftersale service and ensuring that our consumers can reach us whenever they need. References Blaisi, N. I. (2019). Construction and demolition waste management in Saudi Arabia: current practice and roadmap for sustainable management. Journal of cleaner production, 221, 167175. Sarhan, J., Xia, B., Fawzia, S., Karim, A., & Olanipekun, A. (2018). Barriers to implementing lean construction practices in the Kingdom of Saudi Arabia (KSA) construction industry. Construction Innovation.
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