Abbott Academy of Cosmetology Arts and Sciences Going Global Case Study

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Computer Science

Abbott Academy of Cosmetology Arts and Sciences

Description

Complete a case study of the organization you work for (use a hypothetical or “other” organization if more applicable in the field of IT) that will address the following prompts:

  • Describe the organization’s environment, and evaluate its preparedness to go global, if not already, and its strategy for staying global if it is.
  • Research other company's strategy for going global and explain if this will or will not work for your company.
  • Make a recommendation for a global strategy in the organization, including a justification for your recommendations.

Rules:

  • Be approximately five to six pages in length, not including the required cover page and reference page.
  • Follow APA 7 guidelines. Your paper should include an introduction, a body with fully developed content, and a conclusion.
  • Include 5-7 references including scholarly articles
  • Be clearly and well-written, concise, and logical, using excellent grammar and style techniques. You are being graded in part on the quality of your writing.

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Explanation & Answer

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Running head: GOING GLOBAL

GOING GLOBAL
Name
Course
University of affiliation

GOING GLOBAL

Going global
How is the electronic market in the United States? In the States, the market is large for
almost everything but, for the growth-minded entrepreneurs, the market is still not enough
(United States, 1999). Therefore, these business people aim in other countries as their new
markets to grow globally. They want to be exporters or importers of products and services.
Going global is advantageous in several ways such as increased sales of products and services in
the new markets. A company gets to compete against foreign companies and reduces
overdependence on one market that can be affected by unstable fluctuations due to seasonal
changes. However, there are some questions one should ask themselves before going global, like
if the market being targeted knows about your product, how is the infrastructure? (Morales,
2018). Also, A company should consider if they understand the culture of the new country they
want to sell. After answering all the above then a company is good to go global.

Magnetic technologies as an information technology company dealing with online
marketing and sells computer accessories and do computer repair and maintenance. We are
preparing to go global is to protect the company against the risk of decline in internal markets
and improve the company’s growth potential. The organization’s environment is dynamic and
keeps changing due to increased competition and different customer preferences. The internal
environment is factors within the company that influences the organization’s decision and
activities. These factors that influence the internal environment are the organization’s culture,
employee’s behavior, type of leadership and, the mission statement. They help in identifying the

GOING GLOBAL

strengths and weaknesses of an organization (Wetherly 2014). In Magnetic technologies, we use
creativity, i...

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