Description
The aging of the U.S. population is creating one of the largest and most diverse demographic cohorts in history. This growing market of aging adults presents a range of opportunities for goods and services. The purpose of this assignment is to create a business plan and sales presentation related to a much-needed product, program and/or service to better support the quality of life for a growing aging population. The use of scholarly/peer reviewed and other credible sources from a variety of knowledge areas throughout this assignment is critical.
Business plan (18 points); 4-5 pages total (not including cover page, images/graphs, reference page).
- Cover Page to include the following information:
- Business/Service name (Choose topic that deals with possibly Exercise like Physical Therapy.)
- Company logo (optional)
- Name(s) of the student(s)
- Name(s) of older adult consultant(s) and relationship
- Executive Summary
- A one page clear overview of the business/service concept. It should highlight the key areas of your plan (e.g., summarize content from the major headings below).
- Business Concept/Overview
- What’s the hook? (See this link for more information)
- What need does the product/service meet for customers? Incorporate scholarly/peer reviewed research/facts from at least two knowledge areas for justification (e.g., natural sciences, social sciences, fine arts, & humanities).
- Describe the good(s) and/or service(s) your business will provide; include photo/images/prototype
- What is unique about this product/service? How can you serve the market better than your competition?
- Include a mission statement (Why are you in this business in the first place?)
- Market Analysis
- Description of the industry (use credible/factual sources)
- Background of industry
- Industry trends
- Describe how you came up with the idea for this product/service
- Target market: Describe your customers (age, gender, income, etc.)
- Competition: describe competitors and their strengths and weaknesses
- Your value proposition (what distinguishes you from your competition)
- Description of the industry (use credible/factual sources)
- Marketing (see this link for more information: https://marketingmix.co.uk/
- How will you reach your customers and meet your sales goals?
- Advertising/promotion plan
- Pricing (Will your target market be able to afford this product/service?)
- Customer service/product support (How will you meet/exceed customer expectations? What does your support team need to know about your target market?)
- How will you reach your customers and meet your sales goals?
- Conclusion
- Statement of viability
- Vision statement
- Close with your tagline
1. References--you need to use APA format. 2. Use of scholarly sources to support your need for the product/service are important; 3. Be sure to use subheadings to format your proposal--this makes it easier to follow (e.g., Executive summer, market analysis, etc.).
If done well and big tip will come. Thanks!
Explanation & Answer
Attached. Please let me know if you have any questions or need revisions.
Running head: BUSINESS PLAN FOR “WIDE STRETCH FITNESS CENTER”
Business Plan for Wide Stretch Fitness Center
Student’s Name
Coons Bianca (Manager)
Date
1
BUSINESS PLAN FOR WIDE STRETCH FITNESS CENTER
2
Executive summary
Wide Stretch Fitness Center would be a business that provides physical fitness therapy to
clients over sixty. With the heightened need for physical therapy for the elderly, fitness facilities
are opening up with services, products, and consultancy, which are way expensive not to be
afforded by the low and middle-class members of the society. It is worth noting that the rising
concern for physical fitness, especially for the elderly, is because many medical conditions are
attributed to aging. Again, the immunity of these groups of people is compromised, leading to
susceptibility to a number of conditions that can be addressed by responsible physical training.
The products that would be offered include fitness apparel, healthy supplements, and the
services will consist of physical fitness training, nutritional consultation, among other valuable
talks. All these will be done at a notch higher quality to meet the customer’s demands at a
considerably smaller fee. The pricing would be used as a strategy of outdoing the already existing
competitors in the industry. Their prices are way higher than the ordinary citizen may not be able
to afford.
Targeting the low and middle class, the idea of developing Wide Stretch Fitness Center was
brought about by the large number of older people who sought to join the already established
fitness facilities but were turned down for high fees being charged. The business will cater to all
genders above sixty years from any economic class provided they are interested in fitness. Through
a mix of both mainstream and social media, the business will be advertised to promote its visibility
to clients across the country.
BUSINESS PLAN FOR WIDE STRETCH FITNESS CENTER
3
Business concept overview
Aging is considered a movement towards a direction that the individual can relax and
remain immobile by limiting workouts and engagements. This is true in most cases since older
people retire from work and responsibilities and spend the rest of their lives doing leisure activities.
But is it possible that one can continue being active even in the aging period? Has its benefits to
the individual and the family at large? These represent questions people would ask when they
approach the old period, or when their loved ones do. Indeed, a percentage of those who get
involved in regular fitness activities have a higher chance of survival, the ability to attend to duties
within their scope, and be happier.
Wide Stretch Fitness Center focuses on the elderly population rising in the United States
of America. It is in urgent need of fitness centers where they can gain access to regular physical
therapy. Services offered would include physical fitness activities, physical fitness education, and
fitness awareness campaigns that aim at working to reduce the complications associated with
aging. It is worth noting that a small number of the elderly go into that condition in a fit state
considering the type of background they have. Examples would be veterans served in the
disciplined forces, sportsmen and women, and other artists like acrobats, singers, and dancers.
Another group can be those who got...
