Part 1 Due in 2 days
Write 500–600 words that respond to the
following questions with your thoughts, ideas, and comments. This will be the
foundation for future discussions by your classmates. Be substantive and clear,
and use examples to reinforce your ideas:
You know that your team will be travelling to
all of the different divisions of the corporation to assist in that division’s
strategic planning. You want to impress on this young group of planners how
important the concept of competitive advantage is, and why it is even more
important now than it was in the past.
Discuss the following specific points:
In your own words, what is competitive advantage?
Why is it important for a company to have one or more sources of
What are three examples of sources of competitive advantage for a
firm in the pharmaceutical industry?
Part 2 Due 5 days’ 9-12
slides excluding Title and Reference slides (minimum of 2 references); Speaker
notes 250-300 words
to test your team members’ ability to think
strategically and apply what you have taught them to real businesses, you asked
each one to create a presentation on a particular industry, addressing the
What is (are) the major strategic issues that the industry
What strategic options does it have to address those specific
For each option, what changes in information systems (internet,
telecommunications and networks, software, hardware, data, simulations,
eLearning) may be needed?
What strategic option do the team members recommend? Include
support for the recommendation using available descriptive and inferential
statistics. What is its probability for success?
What are the risks of implementing that chosen option? Write a
hypothesis and null hypothesis for each risk and describe how it will be
You are to choose a company from one of the
The current market leader in the car rental industry
The current market leader in the U.S. hotel industry
The market leader in the fast food industry