Rasmussen College Implementation of Mobile Technologies in Tourism Presentation

User Generated

nfuyrlpp92

Business Finance

Rasmussen University

Description


Competency

Analyze how Big Data and data collection from external sources can present opportunities for business intelligence.

Instructions

You work for a tourism board at a top destination within the United States that among other tasks, sends information out to potential visitors, provides advertising for the destination, sells tickets to local events and parks, and helps drive economic growth by attracting visitors. The marketing team for your organization has decided to try and leverage mobile devices and tablets to improve information searches and retrieval for the visitors easier, as well as try and collect more information on patterns of consumer behavior. The marketing team has asked for your assistance as you are well versed in these areas.

One of the artifacts your organization produces is a printed visitor's guide that contains a directory of local businesses, parks, events, attractions, restaurants, and much more. There is a fold-out map to help with local navigation, various coupons for local vendors, and some subscription forms for different local publications that are available for mailing, some at no charge, and others for a small fee.

It is decided that a mobile application available for smartphones and tablets may be a great alternative or possibly even a replacement for the older, traditional approach of producing these costly physical pamphlet books and materials. However, the head of the Publications Department is not convinced of the value of leveraging mobile technologies for information sharing and data gathering.

The questions they are presenting you with include:

  • Why are mobile technologies useful to organizations in gathering data and information?
  • How might this application look? What would be included?
  • Are there any other ways that the organization can leverage mobile technologies to attract visitors, Increase ticket sales and improve the economy of the region?

The task:

Record a presentation using Powerpoint.

Your memo to the head of publications and the management team should explain how and why a mobile version of the printed visitor guide can provide an opportunity for data collection rather than just presenting the reader with information. Your report should express how the existing pieces of the visitor guide could be converted, as well as any other possible opportunities for integration and collection of data such as social media.

Grading Rubric

F

F

C

B

A

0

1

2

3

4

Did not Submit

No Pass

Competence

Proficiency

Mastery

Not Submitted

No explanation of how and why a mobile version of guide can provide opportunities for data collection.

Limited explanation of how and why a mobile version of guide can provide opportunities for data collection.

Developed explanation of how and why a mobile version of guide can provide opportunities for data collection.

Clear and full explanation of how and why a mobile version of guide can provide opportunities for data collection.

Not Submitted

No explanation of the integration of pieces of the existing physical guide to the proposed mobile technology.

Limited explanation of the integration of pieces of the existing physical guide to the proposed mobile technology.

Developed explanation of the integration of pieces of the existing physical guide to the proposed mobile technology.

Clear and full explanation of the integration of pieces of the existing physical guide to the proposed mobile technology.

Not Submitted

No address of new opportunities for integration and collection of data.

Limited address of new opportunities for integration and collection of data.

Developed address of new opportunities for integration and collection of data.

Clearly and fully addresses new opportunities for integration and collection of data.

Not Submitted

Does not acknowledge mobile as a strategic advantage.

Marginally acknowledges mobile as a strategic advantage.

Acknowledges mobile as a strategic advantage.

Thoroughly details mobile as a strategic advantage.

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Explanation & Answer

Attached. Please let me know if you have any questions or need revisions.

IMPLEMENTATION OF MOBILE
TECHNOLOGIES IN TOURISM
Student’s Name
Institutional Affiliation

INTRODUCTION
• Mobile technology has developed to be an vital commodity in daily life.
• There is need to conceptualize mobile technologies as the key to change to
achieve a sustainable tourism framework.
• The role of mobile technologies in tourism is connected to the formulation of smart
tourism.
• Smart tourism is characterized by;
o Collecting data
o Consolidating data on destinations
o Providing rich onsite experiences to users
• Technology plays a significant role in hospitality and tourism through the use of
Internet marketing- to review tourists experiences and environments and applying
mobile communication, all which has led to a speed up of operations

USE OF MOBILE TECHNOLOGIES IN
TOURISM
• Mobile technologies can be used in tourism industries through the following
ways.
• To provide a precise and continuous assessment of the impacts of tourism.

• To analyze mutual interactions between tourists and the environment.
• To monitor mutual interactions between the tourists and the activities at the
destination.
• Identifying the needs and expectations of the tourists.

• To support in tourism planning and development.

MOBILE TOURIST GUIDES
• The mobile version guides are becoming excessively available for tourists visiting
various places all ...


Anonymous
This is great! Exactly what I wanted.

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