MGT 401 SEU Starbucks and Barnes & Noble Strategic Noncompetitive Alliance Discussion

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Business Finance

MGT 401

Saudi electronic university

MGT

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: Strategic Management-: From real national/international market, select any type of strategic alliance between two firms and answer the following questions

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College of Administrative and Financial Sciences Department of Business Administration Assignment for MGT401 Strategic Management 1st Semester-2020-2021 Assignment 3 Deadline: 28/11/2020 @ 23:59 Course Name: Strategic Management Student’s Name: Course Code: MGT 401 Student’s ID Number: Semester: I CRN: Academic Year: 1441/1442 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of 5 Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Assignment No 3 ▪ ▪ ▪ ▪ Submission Date by students: Before the end of Week- 13th Weight: 5 Marks Place of Submission: Students Grade Centre Learning Outcomes: 1. Gain insights into the strategy-making processes of different types of organizations (Lo 1.7). 2. Understand issues related to strategic competitive advantage in diversified organizations (Lo 2.2) 3. Identify appropriate strategies for different situations (Lo 3.1). From real national/international market, select any type of strategic alliance between two firms and answer the following questions: 1. Briefly introduce your chosen firms, partners of alliance (Industry, nationality, size…). (1Mark) 2. What type of strategic alliance that form your selected firms? Explain its different reasons. (1Mark) 3. Is this alliance successful? Justify. (1.5Mark) 4. What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.(1.5Mark) Good Luck Answers Question 1. ………………..
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Starbucks And Barnes & Noble Strategic Alliance 1

STARBUCKS AND BARNES & NOBLE STRATEGIC ALLIANCE
Name of student
Institution
Date

Starbucks And Barnes & Noble Strategic Alliance 2
1. Briefly introduce your chosen firms, partners of Alliance (Industry, nationality,
size…). (1Mark)
Starbucks is an American multinational chain of roaster reserves and coffee houses, located
in Seattle, Washington. Starbucks majorly represents the second wave of the united states
of America coffee culture, with over 30,000 ranches globally in more than 70 different
countries. On the other hand, Barnes & Noble’s is an American bookseller with over 627
retail stores in the united states of America, and it is headquartering in fifth avenue, new
York city (Newmeyer et al., 2018). The two companies allied as a result of the natural
pairing of coffee and tea.
2. What type of strategic Alliance forms your selected firms? Explain its different
reasons. (1Mark)
The Strategic Alliance between Starbucks and Barnes & Noble’s is referred to as a
noncompetitive Alliance. It is an alliance based on low conflicts and high interactions. It
is a type of strategic Alliance which occurs between companies within the same industry
b...


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