Description
Take a moment to reflect on the best practices and challenges that you have identified, researched, analyzed, and applied throughout the past modules. Have you grown your strategic initiative know-how?
The purpose of this short paper is to provide you with a synthesis case study that evaluates organizational and industry environments to effectively create, implement, monitor, and adjust strategic initiatives. Review the case in its entirety and answer the following questions in a short paper:
- What made the IROP change effort successful?
- How would you have organized the change effort differently?
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Explanation & Answer
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Running head: JETBLUE AIRWAYS CORPORATION CASE STUDY
JetBlue Airways Corporation Case Study
Name
Institutional Affiliations
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JETBLUE AIRWAYS CORPORATION CASE STUDY
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JetBlue Airways Corporation Case Study
Introduction
JetBlue Airways Corporation is an American low-cost airline that is headquartered in
New York City. The corporation was first incorporated in Delaware in August 1998. Then it
was later founded in 1999 by David Neeleman with the brand of NewAir. JetBlue Airways
inaugurated its operations in February 2000 from the John F. Kennedy International Airport,
where it had been allocated around 75 initial take-off and landing slots (Popescu, 2011).
JetBlue airways utilized the Southwest's approach of offering low-cost air travel, with an
outstanding selection of facilities such as a TV set on each seat to provide in-flight
entertainment and the Sirius XM satellite radio. The airline sector was one of the few airlines
in the United States that generated some profit during the 2001 downturn, and it has
...