BUS 128 ACC Selling Overseas and Marketing in Another Country Research Paper

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Business Finance

Bus 128

Abdill Career College

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Research Report – Selling Overseas and Marketing in Another Country

  • Select a product or service that you currently own (or use) and a country that you’re not familiar with. You are encouraged to select a product or service that is unique and innovative.

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SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY

Research Report – Selling Overseas and Marketing in another Country
Student Name
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Introduction
International businesses have to consider different products, which meets the
international market conditions. These conditions are influenced by the target community or
population's needs and demands. Relations between nations and economic conditions influence
the international market. As a result, it is essential to consider the choices, determination, and
variety in dealing with local and international products. As an international sales representative
of Nike Inc., the introduction of its new soccer cleats will improve athlete competition and
service quality. As a product, Nike Inc. is the leading market producer of soccer cleats and other
sporting apparel.
The Product or Service
One aspect Nike Inc. has introduced in the field of international business is branding and
marketing. As an international sales representative, it is unique to introduce cheaper and quality
products for athletes. Based on Tarek (2013), international branding has made Nike a regional
competitor, and created a branding associated with quality and satisfaction. In the 2019 financial
year, soccer cleats were the leading revenue generator for Nike Inc.; hence, introducing these
soccer cleats to third-world countries will lead to the development of sporting activities. The
same will help introduce a culture of quality in using soccer cleats to boost soccer activities in
the third world countries of Africa and South America.
The Chosen Country
Many different countries in the world have or require sporting activities. The
development of these sporting activities will increase and improve the diversity of a company in
international marketing. For instance, in Africa, Nike Inc. has a small market penetration than

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Puma and Adidas. Based on Miroshina & Romanov (2018), Nike Inc. has targeted developed
and developing marketing. Kenya presents a wide hub for innovation and technological
development in the region of Africa. As a fast-growing economy, it offers vast opportunities for
Nike Inc. to invest in this community. Therefore, it is essential since it allows investors to
consider and choose new opportunities in the local and international markets.
Targeted Population
In the Kenyan community, the socio-economic conditions indicate a large number of the
working class. The introduction of a new culture, such as focusing on health and international
sports, has developed its community into a rich market for opportunities. Nike Inc. can tap these
opportunities by focusing on the working class, middle, and low-level earners. The company's
current regional marketing strategy needs to reflect on the value of market development and its
stability. The case of this development is to seek support and often measure the value of its
population. The demographics show a majority of the youths and early adults. Therefore, it is an
opportunity for the company to market this product into the Kenyan markets.
Entry into the Nation
Political stability in the region has pulled many international investors in the region. The
nation has a diverse culture, which helps international investors to develop partnerships with
other domestic investors or companies. For instance, based on Nayak (2017), the marketing
strategy of Nike Inc. will favor investing in this region. The “Just Do It” mentality will help Nike
make partnerships and enter the Kenyan markets. Investing through joint ventures can help the
company make big strides by targeting the rising middle-income earners in the region. As a

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result, Nike Inc. only needs to develop a probable plan of action and identify the different
investors in the region.
Location
The capital city of Kenya is Nairobi, and it is a hub of investment from United Nations
headquarters and the different philosophy shaping the nation’s economy. It has over 10 million
people, and this should be the regional center for African investments. Based on Nayak (2017),
Nike Inc. considers the decentralization key to corporate leadership. The means for diversity and
inclusivity will help improve local and international investment opportunities. It is a good
approach towards diversity and maintaining a national edge and ground of leadership. As a
measure, it values the necessity of keeping the structure and diversity needed when embracing
and embarking on social development and growth.
Product Market and Selling
There are a few different opportunities the company should consider before investing in
the region. For instance, Nike Inc. invests a lot in branding and marketing. The rise and use of
branding are essential since it shapes and aligns with national and international expectations;
these expectations shift from one region to another. The company can work closely by
developing action plans and ensuring these plans are implemented. For instance, an action plan
in marketing and social media strategies can help promote the company’s marketing strategy.
a) Action Plan
According to Tarek (2013), Nike Inc. has a history of conducting market research and using it as
a resource for investment. The options are the same, and the company should consider market
research as an opportunity to consider options and parity in service development and diversity.

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For instance, to conduct market research, the company will identify consumer patterns, consider
market preferences and competition in the industry. According to Nayak (2017), Nike should
consider cost leadership and focus differentiation as the comparative advantages in its markets.
The competitive forces in the location are many, with more competitive forces being a diversity
of consumer preferences, culture and traditions, partnerships, and governmental policies.
b) Media Strategy
According to Chang (2014), the company has developed a platform key for engaging local and
international investors. For instance, Nike Inc. has an online portal and store, which has helped
the company focus on local and international consumers. Mass customization is only possible
through close interactions with investors and employees. Based on Chang (2014), Nike uses the
media to communicate and share its product features, upgrades, and customer feedback requests.
In this essence, the main aim is to deal with the features, such as dealing with communication
and dealing with diversity and development. These main deals include diversity and realization
to implement and succeed through social media and personalities.
Recommendations
As a company, Nike Inc. needs to consider the many options available for the company in
dealing with local and international investments. For instance, the company should consider
targeting all markets and consumers. The company can introduce products, which are unique by
focusing on low, middle, and high-income earners in the market. Kenya presents a challenge to
this strategy. The company should consider differentiation in cost and product focus
differentiation. Market segmentation based on gender will also improve the company’s

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investment opportunities. For instance, the company needs to focus on both men's and women's
fashion and soccer cleats. The lifestyle change will improve the attention to gender equality.
a) Performance of the Product or Service
The strategies used by the company will influence the performance of the products. These
strategies include local and international planning and performance. Consequently, there is a
focus on cost leadership and differentiation. The majority of Kenyans are middle and lowincome earners. As a result, it is essential since it will help in controlling and focusing on
development. The diversity of this will help to improve and intro...


Anonymous
Really great stuff, couldn't ask for more.

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