There are always risk when it comes to producing and selling a product. The money that you have to pay and the risk involved in making that product sell and if its going to keep your business running in the long run. New products and services are the lifeblood of all business. The question is will it make a profit and work in the competitive market? Investing in its development isn't an optional extra. It is crucial to business growth and profitability. Development, maturity, and introduction are the tools and techniques available for product improvement in a new design or new product that you are trying to put in the market and for it to be sucessful.