University of South Florida Strategic Management & CAPSIM Practice Discussion

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Ureb115

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University of South Florida

Description

Your simulation experience will generate many business outcomes. Based on your final results in the Capstone simulation, individually submit a well-written, typed, 3-5 page, double spaced essay (which will be evaluated on written communication skills) that carefully addresses each the following:

1. What do you see as plausible possible courses of action moving (hypothetically) forward? Describe at least three alternatives; each should be discussed in detail and address different stakeholder perspectives.

2. What would be the outcome implications of each of your proposed possible alternative courses of action? Describe any ethical implications associated with each of the decision alternatives.

3. What should the strategy be so that the company is best positioned under each decision alternative?

4. Based on your best analyses, which one of the above courses of action do you recommend and why?

5. As implications of your recommended decision, what are the actions needed in the next year for each function in the company: Marketing, Finance, Human Resource, Technology, Operations, etc.?

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CAPSIM Practice
Name
Institutional affiliation
Date

Introduction
Using results and reports from the forms generated during the simulation, analyzing the
organization is now possible and can compare reports to determine how the organization can
make decisions. The results from the simulation show how decisions were made so as to make
the business a leader in its own industry. Future performance can now be analyzed to better
prepare for future decision making and ensure that the organization continues pursuing its goals.
The report focused on profitability and the utilization of assets which is critical to its growth.
There are various driving forces in the industry that can influence decision making. The driving
forces include Research and Development, Marketing, Production and Finance. The following
text will discuss the courses of action to be taken, alternative courses of action, preferred strategy
and implications of the strategy.
Courses of Action
There are key areas that the organization needs to address when making decisions in the
future. They include concentration, brand recognition and differentiation. In concentration, the
company should focus on low and high end sections. The main aim of making this decision is to
reduce costs associated with production of the goods, the cost of obtaining raw products and
costs for research and development. Secondly, the organization will work on increasing its brand
recognition so as to attract more consumers in th...


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