MGT 325 Saudi Electronic University Innovation Discussion

User Generated

norrehfn2014

Business Finance

MGT 325

Saudi electronic university

MGT

Description

Hi! I have one Question , i have answer but i need help to put extra information


Why do you think so many innovation projects fail to generate an economic return?


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Explanation & Answer

Attached. Please let me know if you have any questions or need revisions.

Surname 1
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Innovation
Innovation products fail to generate economic return because of too much concentration
on technology without enough understanding of the consumers, which make the new product not
meeting the Return on Investment (ROI). The abilities of the innovations to change the way
consumers behave, adapt, and use such technology to improve themselves is never considered. A
proper innovation should take an account the likely consumer responses,...


Anonymous
Goes above and beyond expectations!

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