External Environment of American Axle and Manufacturing Research Paper

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External Environment of American Axle and Manufacturing

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External Environment of American Axle and Manufacturing
One of the factors that have helped American Axle & Manufacturing Holdings, Inc.
maintains its competitive advantage in the industry is conducting a situational analysis of the
external environment. The external factors include changes in the marketplace or competitive
position, socio-cultural, legislation, and technological factors. The outcomes are the strengths the
organization should build upon and the weaknesses to overcome. For instance, new technology
offers the organization opportunities to consider differentiated pricing methods. It is crit...


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