Study the following promotional campaigns for the Apple iPad and the
Microsoft Surface Pro tablet. After viewing the commercials, write a
paper that will:
Explain if the commercials focus on the same market segment.
Describe how the iPad and Microsoft commercials are similar and different, using course concepts as part of your description.
Explain if the potential consumer lifestyles are an important focus of promotion for this product category for each commercial.
Explain which campaign does a better job of aligning promotional
strategies assuming that lifestyle is the underlying theme of the
In your own words, support each item above with examples from the commercials. Your
response to these commercials must be addressed in a two- to three-page
paper (excluding the title and reference pages), following APA style
guidelines, and using two to three scholarly sources, in addition to the
textbook. *NO PLAGIARISM!!!!!*