Description
iPad vs. Microsoft Surface Pro
Watch the following commercials:Apple Ipad ad - Alive vs. Surface Pro Commercial “The Vibe”
Study the following promotional campaigns for the Apple iPad and the Microsoft Surface Pro tablet. After viewing the commercials, write a paper that will:
- Explain if the commercials focus on the same market segment.
- Describe how the iPad and Microsoft commercials are similar and different, using course concepts as part of your description.
- Explain if the potential consumer lifestyles are an important focus of promotion for this product category for each commercial.
- Explain which campaign does a better job of aligning promotional strategies assuming that lifestyle is the underlying theme of the message.
In your own words, support each item above with examples from the commercials. Your response to these commercials must be addressed in a two- to three-page paper (excluding the title and reference pages), following APA style guidelines, and using two to three scholarly sources, in addition to the textbook. *NO PLAGIARISM!!!!!*
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Explanation & Answer
Review
Review
Anonymous
I was struggling with this subject, and this helped me a ton!
Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4
24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!
Most Popular Content
FIU Online Shopping Even Better than In Store Shopping Proposal
You work as a communication specialist at Warby Parker, reporting to co-CEO David Gilboa. Using the skills you’ve been p ...
FIU Online Shopping Even Better than In Store Shopping Proposal
You work as a communication specialist at Warby Parker, reporting to co-CEO David Gilboa. Using the skills you’ve been practicing in this course, respond to this challenge:You’re helping Gilboa prepare a report about the company. Gilboa characterizes the report as a “public business plan,” in that it will discuss the company and its objectives, strategies, and operations without disclosing the sort of confidential international that a typical business plan includes. The target audience includes potential investors, employees, and business partners.To help overcome shoppers’ reluctance to buy eyewear online, Warby Parker offers Home Try-On, in which people can order five pairs of frames, keep them for five days a no costs, then decide which pair they would like to order. This gives shoppers lots of time to try on the frames they are considering and get the options of family and friends.On the job (Internal, Unsolicited Proposal): Write a 2-3 page internal proposal to your boss or supervisor. Select one of the topics below listed as A-D, and make sure to include it as one of your headings. Remember to include additional headings or sub-headings for each section in the proposal that explain this program- i.e. Background, Solution, Recommendation. Make sure to correctly identify and analyze your audience, as well as any possible secondary audiences. Usually, the person to whom you submit your proposal is in a position to order the implementation of the change recommended.Home Try-On: Making online shopping even better than in-store shoppingHome-Try On: Our tried and true way to eliminate the risk of buying eyewear onlineHome Try-On: Now you can try on five frames in the comfort of your own homeHome Try-On: How we can reduce a major perceived risk in the Warby business modelYou can use pages 406-406 in the textbook as a guideline.
LDST 330 week 7 assignment
Assignment #7WEEK SEVEN: Applied Ethics: Environmental StewardshipChapter 10: Environmental Stewardship. Review Case 10. ...
LDST 330 week 7 assignment
Assignment #7WEEK SEVEN: Applied Ethics: Environmental StewardshipChapter 10: Environmental Stewardship. Review Case 10.1, 10.3, 10.5Assignment – Be prepared to answer these questions:What obligation does Business have to the protect environment?If the role of business is not to “make the laws” – this is the role of Government, then why is business at fault when they strictly adhere to the law? Why are they expected to go beyond what the law prescribes?What is the difference between Hoffman’s Biocentrism and Derr’s Homocentrism?Does Gen 1: 28 mean?Does Gen 1:2Nature’s purpose is to serve manWe are to save & serve natureName the major issues with which to grapple concerning ethics and environment.To what is the manufacturing process changing, from its current focus on limiting the “end of pipe” liabilities? How successful was Frito-Lay in developing biodegradable packaging? How quick are Americans to respond to environmental change? Who should decide how clean (air & water) an environment should be?How do we best get business to focus on environmental issues?
West Coast University Sampling, Probability, and Confidence Intervals Worksheet
With that database, create a 95% confidence interval for age—both by hand and using Excel to calculate the pieces you ne ...
West Coast University Sampling, Probability, and Confidence Intervals Worksheet
With that database, create a 95% confidence interval for age—both by hand and using Excel to calculate the pieces you need to perform the calculation. Also, assuming that the distribution of age has a normal shape, determine the age percentile of the 72-year-old male in the data set - both by hand and using Excel to calculate the pieces you need to perform the calculation
MRKT310 Week 6 Apple Watch Principles of Marketing
MRKT 310 Principles of MarketingWeek 6 Writing AssignmentPart 1 - Creating OfferingsLearning Outcomes
Offering. Student ...
MRKT310 Week 6 Apple Watch Principles of Marketing
MRKT 310 Principles of MarketingWeek 6 Writing AssignmentPart 1 - Creating OfferingsLearning Outcomes
Offering. Student can describe an offering based on features, benefits, price, and costs of ownership
Type of consumer offerings. Student can suggest marketing strategy implications based on the type of consumer offering under examination.
Product line extensions or new product development. Student can suggest possible product line extensions or related product or service offerings based on the student’s chosen product or service offering.
Product lifecycle. Student can suggest potential marketing strategies based on the product or service’s lifecycle stage.
Directions
Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment. We begin with the value offering this week.
We don’t expect you to develop strategies based on a total knowledge of the product or service since you are not, or most likely not, employed by your product or service’s company. We will be looking to see if you can apply the marketing concepts to the real world situation.
Again, do not fall into the trap of reporting on the product or service. This is obvious because your assignment will look like a rewrite of the company’s website. Don’t be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward. Be creative, be reasoned, take risks.
Remember your product’s target market(s) from the previous paper. Always keep them in mind when making your recommendations. You now work for the company, and your goal it to help them grow sales.
Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. You do not need to repeat the question. The paper should contain a minimum of 5+ pages of analysis for the responses to the eight questions.
Offering. Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant? What are the tangible and intangible aspects?
Type of consumer offering. Based on the four categories of type of offerings discussed in course content, describe the category in which your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change the marketing strategy?
Product line extensions or new product development. Should the current product or service be modified to more fully meet the needs of your new target market? Would the changes constitute a new product line, a product line extension or a new product? If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers? Would the product line extension or new product allow the offering to occupy uncontested space in the perceptual map for the target market as covered in thr previous paper?
Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?
Part 2 - Using Marketing Channels and Price to Create Value for CustomersLearning Outcomes
Marketing Channels. Student can outline a multi-channel distribution system
Marketing channel strategy. Student can recommend a marketing channel strategy for a product or service offering that assures the correct amount of intensity.
Value chain. Student can discuss how each channel in the product or service offering adds value to the customer.
Pricing strategy. Student can analyze a current pricing strategy and make recommendations for modifications.
Directions
This part of the assignment assesses your ability to relate marketing mix concepts of distribution and pricing to your product or service offering. You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs.
Answer each of the following four questions, in order, numbering each of your responses. There is no need to repeat the question; however, headings should separate the sections.
Marketing channels. To the best of your ability, outline the marketing channels of your product or service offering as they currently exist. Refer to Figure 6.2 for some ideas. Most product and service offerings will have more than one channel, so your system should include at least two; for example (1) a direct channel for internet sales: manufacturer --> customer; and (2) an indirect channel such as manufacturer --> distributor --> wholesaler --> retailer --> customer. If your product or service only has only a direct channel, explain why. Would this channel strategy change as a result of your new target market? Why or why not?
Marketing channel strategy. Why type of distribution intensity strategy does your product or service currently use? How do you know this? Would this distribution intensity strategy change for your new target market? Why or why not?
Value chain. Referring back to your marketing channel diagram, discuss what each member of the value chain does to bring value to the consumer.
Pricing strategy. Referring to the various pricing strategies outlined in the week's readings, which one does your product or service currently use? Would you recommend any changes for your new target market? If so, how would you change it and why?
General Submission Requirements
Prepare as a word processed document (such as Microsoft Word). Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.
Your assignment should be the equivalent of approximately five pages of double-spaced text (although more are acceptable), approximately 1/2 page for each of the eight questions (four in Part 1 and four in Part 2). You may attach exhibits that will not be counted towards the page count of double-spaced text. The cover page and References page are not part of the written analysis.
Be sure your name, writing assignment number, and the name of your product or service are on the cover page of your writing assignment.
Include a References page, which includes references that explain the concept and references to the actual product.
You should use a minimum of six (6) references, four (4) of them dated 2015 to the present.
You should use APA style for a paper which includes formatting for page numbers, page margins, etc. More information about using a style guide can be found in the UMUC's virtual library accessible from your LEO classroom in Content "Learn to Use APA" or at umuc.edu/library.
Similar Content
BUS107: PRINCIPLES OF MARKETING online
Chapter 10 QuizAssignmentis online all the other directions will be given later...
“Would You Make the Same Decision?”
“Would You Make the Same Decision?”Watch this video: Making DecisionsInclude these items in your response:Provide an e...
Write an essay about the importance of coaching in a business environment
Write an essay about the importance of coaching in a business environment.Word length: At least 1250...
MGT 424 Saudi Electronic University Application of DMAIC on the Company Questions
Available online at www.sciencedirect.com
ScienceDirect
Procedia - Social and Behavioral Sciences 238 (2018) 590 – 596
...
MGT 545 CUNY Brooklyn College Strategic Planning and Innovation Essay
SEE ATTACHED INSTRUCTIONS and EXAMPLE (of final portfolio due in week 8, this is week 2). MGT 545-1 Strategic planning an...
Frequency Distribution Hypothesis Testing & Cross Tabulation Discussion
Part 1: Class discussion
Your initial contribution/response should consist of a minimum of 300 words and include your
insi...
Computer Technology Doc
A computer is an electronic machine or device that convert, make and store quick calculation information or process inform...
Case Study 254bmw
• The Assignment must be submitted on Blackboard (WORD format only) via • Students are advised to make their work clea...
The Movie Rosewood
The movie rosewood is based on a true story of an incident that occurred in rosewood, Florida in 1923 whereby a lynch mob ...
Related Tags
Book Guides
Untamed
by Glennon Doyle
The Lost Man
by Jane Harper
The Russian Hoax
by Gregg Jarrett
A Brief History of Humankind Sapiens
by Yuval Noah Harari
The Catcher in the Rye
by J. D. Salinger
The Good Earth
by Pearl S. Buck
The Hobbit
by J. R. R. Tolkien
Harry Potter and the Sorcerers Stone
by J. K. Rowling
Pachinko
by Min Jin Lee
Get 24/7
Homework help
Our tutors provide high quality explanations & answers.
Post question
Most Popular Content
FIU Online Shopping Even Better than In Store Shopping Proposal
You work as a communication specialist at Warby Parker, reporting to co-CEO David Gilboa. Using the skills you’ve been p ...
FIU Online Shopping Even Better than In Store Shopping Proposal
You work as a communication specialist at Warby Parker, reporting to co-CEO David Gilboa. Using the skills you’ve been practicing in this course, respond to this challenge:You’re helping Gilboa prepare a report about the company. Gilboa characterizes the report as a “public business plan,” in that it will discuss the company and its objectives, strategies, and operations without disclosing the sort of confidential international that a typical business plan includes. The target audience includes potential investors, employees, and business partners.To help overcome shoppers’ reluctance to buy eyewear online, Warby Parker offers Home Try-On, in which people can order five pairs of frames, keep them for five days a no costs, then decide which pair they would like to order. This gives shoppers lots of time to try on the frames they are considering and get the options of family and friends.On the job (Internal, Unsolicited Proposal): Write a 2-3 page internal proposal to your boss or supervisor. Select one of the topics below listed as A-D, and make sure to include it as one of your headings. Remember to include additional headings or sub-headings for each section in the proposal that explain this program- i.e. Background, Solution, Recommendation. Make sure to correctly identify and analyze your audience, as well as any possible secondary audiences. Usually, the person to whom you submit your proposal is in a position to order the implementation of the change recommended.Home Try-On: Making online shopping even better than in-store shoppingHome-Try On: Our tried and true way to eliminate the risk of buying eyewear onlineHome Try-On: Now you can try on five frames in the comfort of your own homeHome Try-On: How we can reduce a major perceived risk in the Warby business modelYou can use pages 406-406 in the textbook as a guideline.
LDST 330 week 7 assignment
Assignment #7WEEK SEVEN: Applied Ethics: Environmental StewardshipChapter 10: Environmental Stewardship. Review Case 10. ...
LDST 330 week 7 assignment
Assignment #7WEEK SEVEN: Applied Ethics: Environmental StewardshipChapter 10: Environmental Stewardship. Review Case 10.1, 10.3, 10.5Assignment – Be prepared to answer these questions:What obligation does Business have to the protect environment?If the role of business is not to “make the laws” – this is the role of Government, then why is business at fault when they strictly adhere to the law? Why are they expected to go beyond what the law prescribes?What is the difference between Hoffman’s Biocentrism and Derr’s Homocentrism?Does Gen 1: 28 mean?Does Gen 1:2Nature’s purpose is to serve manWe are to save & serve natureName the major issues with which to grapple concerning ethics and environment.To what is the manufacturing process changing, from its current focus on limiting the “end of pipe” liabilities? How successful was Frito-Lay in developing biodegradable packaging? How quick are Americans to respond to environmental change? Who should decide how clean (air & water) an environment should be?How do we best get business to focus on environmental issues?
West Coast University Sampling, Probability, and Confidence Intervals Worksheet
With that database, create a 95% confidence interval for age—both by hand and using Excel to calculate the pieces you ne ...
West Coast University Sampling, Probability, and Confidence Intervals Worksheet
With that database, create a 95% confidence interval for age—both by hand and using Excel to calculate the pieces you need to perform the calculation. Also, assuming that the distribution of age has a normal shape, determine the age percentile of the 72-year-old male in the data set - both by hand and using Excel to calculate the pieces you need to perform the calculation
MRKT310 Week 6 Apple Watch Principles of Marketing
MRKT 310 Principles of MarketingWeek 6 Writing AssignmentPart 1 - Creating OfferingsLearning Outcomes
Offering. Student ...
MRKT310 Week 6 Apple Watch Principles of Marketing
MRKT 310 Principles of MarketingWeek 6 Writing AssignmentPart 1 - Creating OfferingsLearning Outcomes
Offering. Student can describe an offering based on features, benefits, price, and costs of ownership
Type of consumer offerings. Student can suggest marketing strategy implications based on the type of consumer offering under examination.
Product line extensions or new product development. Student can suggest possible product line extensions or related product or service offerings based on the student’s chosen product or service offering.
Product lifecycle. Student can suggest potential marketing strategies based on the product or service’s lifecycle stage.
Directions
Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment. We begin with the value offering this week.
We don’t expect you to develop strategies based on a total knowledge of the product or service since you are not, or most likely not, employed by your product or service’s company. We will be looking to see if you can apply the marketing concepts to the real world situation.
Again, do not fall into the trap of reporting on the product or service. This is obvious because your assignment will look like a rewrite of the company’s website. Don’t be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward. Be creative, be reasoned, take risks.
Remember your product’s target market(s) from the previous paper. Always keep them in mind when making your recommendations. You now work for the company, and your goal it to help them grow sales.
Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. You do not need to repeat the question. The paper should contain a minimum of 5+ pages of analysis for the responses to the eight questions.
Offering. Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant? What are the tangible and intangible aspects?
Type of consumer offering. Based on the four categories of type of offerings discussed in course content, describe the category in which your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change the marketing strategy?
Product line extensions or new product development. Should the current product or service be modified to more fully meet the needs of your new target market? Would the changes constitute a new product line, a product line extension or a new product? If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers? Would the product line extension or new product allow the offering to occupy uncontested space in the perceptual map for the target market as covered in thr previous paper?
Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?
Part 2 - Using Marketing Channels and Price to Create Value for CustomersLearning Outcomes
Marketing Channels. Student can outline a multi-channel distribution system
Marketing channel strategy. Student can recommend a marketing channel strategy for a product or service offering that assures the correct amount of intensity.
Value chain. Student can discuss how each channel in the product or service offering adds value to the customer.
Pricing strategy. Student can analyze a current pricing strategy and make recommendations for modifications.
Directions
This part of the assignment assesses your ability to relate marketing mix concepts of distribution and pricing to your product or service offering. You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs.
Answer each of the following four questions, in order, numbering each of your responses. There is no need to repeat the question; however, headings should separate the sections.
Marketing channels. To the best of your ability, outline the marketing channels of your product or service offering as they currently exist. Refer to Figure 6.2 for some ideas. Most product and service offerings will have more than one channel, so your system should include at least two; for example (1) a direct channel for internet sales: manufacturer --> customer; and (2) an indirect channel such as manufacturer --> distributor --> wholesaler --> retailer --> customer. If your product or service only has only a direct channel, explain why. Would this channel strategy change as a result of your new target market? Why or why not?
Marketing channel strategy. Why type of distribution intensity strategy does your product or service currently use? How do you know this? Would this distribution intensity strategy change for your new target market? Why or why not?
Value chain. Referring back to your marketing channel diagram, discuss what each member of the value chain does to bring value to the consumer.
Pricing strategy. Referring to the various pricing strategies outlined in the week's readings, which one does your product or service currently use? Would you recommend any changes for your new target market? If so, how would you change it and why?
General Submission Requirements
Prepare as a word processed document (such as Microsoft Word). Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.
Your assignment should be the equivalent of approximately five pages of double-spaced text (although more are acceptable), approximately 1/2 page for each of the eight questions (four in Part 1 and four in Part 2). You may attach exhibits that will not be counted towards the page count of double-spaced text. The cover page and References page are not part of the written analysis.
Be sure your name, writing assignment number, and the name of your product or service are on the cover page of your writing assignment.
Include a References page, which includes references that explain the concept and references to the actual product.
You should use a minimum of six (6) references, four (4) of them dated 2015 to the present.
You should use APA style for a paper which includes formatting for page numbers, page margins, etc. More information about using a style guide can be found in the UMUC's virtual library accessible from your LEO classroom in Content "Learn to Use APA" or at umuc.edu/library.
Earn money selling
your Study Documents