iPad vs. Microsoft Surface Pro Assignment

Oct 25th, 2014
Anonymous
Category:
Accounting
Price: $15 USD

Question description

iPad vs. Microsoft Surface Pro

Watch the following commercials:
 
Apple Ipad ad - Alive  vs. Surface Pro Commercial “The Vibe” 

Study the following promotional campaigns for the Apple iPad and the Microsoft Surface Pro tablet. After viewing the commercials, write a paper that will:

  • Explain if the commercials focus on the same market segment.
  • Describe how the iPad and Microsoft commercials are similar and different, using course concepts as part of your description.
  • Explain if the potential consumer lifestyles are an important focus of promotion for this product category for each commercial.
  • Explain which campaign does a better job of aligning promotional strategies assuming that lifestyle is the underlying theme of the message.

In your own words, support each item above with examples from the commercials. Your response to these commercials must be addressed in a two- to three-page paper (excluding the title and reference pages), following APA style guidelines, and using two to three scholarly sources, in addition to the textbook. *NO PLAGIARISM!!!!!*

Tutor Answer

(Top Tutor) Studypool Tutor
School: University of Maryland
PREMIUM TUTOR

Studypool has helped 1,244,100 students

Review from student
Studypool Student
" The best tutor out there!!!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1823 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors