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discussion question week 5

Business & Finance
Tutor: None Selected Time limit: 1 Day

Discuss the influence of globalization and localization when it comes to marketing brands.

Oct 26th, 2014

 Modern business imperatives dictate that companies adopt a strategy of marketing both locally and globally if they have to compete or capture a significant portion of the market. The concept of global village means that the global market is shrinking and barriers that used to be impenetrable are breaking down allowing for businesses to market their brands out of their traditional market strongholds.

Reference:

http://www.studymode.com/essays/Iscuss-The-Influence-Of-Globalization-And-1829410.html


Oct 26th, 2014

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Oct 26th, 2014
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