A leading Philanthropist and entrepreneur has just hired you as a new CEO of a new start-up in the technological sector. One of your first tasks is to prepare a report that details how the firm can enter/ penetrate an existing market with a new innovative smart TV.
Write a report that offers direction and clarity on how the business venture would proceed in achieving its short, medium and long term objectives.
The report presented should be formal and incorporate; an Executive Summary, Table of contents, Introduction, Analysis/ Findings/ Discussion, Conclusions, Recommendations, References/ Bibliography and Appendix
Realistic assumptions and /or factual information on Market research, situational analysis, existing competitor’s, value proposition, different price points, resource allocation, sales and marketing, operations, distribution, entry strategies, elements of resource based view/market based view, considerations of CAC and LTV as well as the overall strategy application could be incorporated into the narrative. A blend of the above is encouraged to offer depth and synthesis
Word count: 2500 words excluding the executive summary, table of content, references and appendices
The scenario is based on the assumption that the firm is operating in the United Kingdom.