Description
Here is the detail of the one-page summary extra –credit opportunity.
- Select one article from any newspaper, magazine, online, and any other media
- Link this selected article to any knowledge point from the textbook chapters and/or lecture notes
- Write one-page summary including (a) describe the main point of this selected article; (b) explain how this selected article links to the specific knowledge point in the textbook chapters and/or lecture notes.
I have added a powerpoint to the question that you can look at to link to the lecture notes. It's only a one page summary so it shouldn't take too long. Thank You!
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Explanation & Answer
Attached. Please let me know if you have any questions or need revisions.
Running head: PRODUCT STRATEGY
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Product Strategy
Student’s Name
Institution Affiliation
PRODUCT STRATEGY
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Product Strategy
The following article is an intuitive summary of the marketing mix in multinational
corporations. It addresses key elements that include product mix as well as product decisions
through branding, packaging, and product attributes among others. The article ch...