Business Finance
Solos and Duos: Group vs. Individual Communication, business and finance assignment help

Question Description

800-900 words using The Starbucks Coffee Company as the business entity

There are subtle—but distinct—differences between communicating with an individual and a group.Communication among group members can be seen as a microcosm of communication within the entire organization. Using the company that you selected in Week 1, complete the following analysis to show the differences between writing and communicating a message:

  • Select 2 communication channels to present 1 message to (a) an individual employee within the organization and (b) a group within the organization.
  • Describe a new product being released by your company by writing messages of 400–500 words to (a) the individual, and (b) the group.
    • For the individual employee message, consider how the new product affects the individual’s job or role within the organization. How would you customize the message?
    • What considerations are important in the message for a larger group? Are there specific differences? Answer these questions in the analysis.
    • Lastly, explain what communication channels are most effective when dealing with individual employees, a group, and the larger organization. Consider cross-communication platforms, too. How do they complement each other?

Provide 1–2 sources other than your textbook to support your answer. Use APA style for citations.

Final Answer


Essay outline
 Group and individual communication introduced
 Communication channels within the organization
 Oral communication to an individual, face-to-face
 Written communication, emailing
 New product communication to an individual
 New product communication to a group
 Common communication channels
 Communication channels summarised



Group and Individual Communications
Course Title



In the academic arena many scholars have brought forth a variety of definitions for the word
communication, in order to bring forward the simplest means of understanding this vocabulary.
In the simplest language communication can be defined as a process or rather an act of
exchanging information, ideas or feelings by means or use of signs or words to create a mutual
understanding or pass meaning between two parties. Indeed for growth to be experienced in any
kind of organizational set up ways in which communication is made must be given first priority
since any mistaken and misinterpreted information can send a whole project or idea crumbling
Communication channels within the organization
More specifically internal communications are of greater significance than the external one and
of cause this does not mean external communications are irrelevant but rather having the
company at heart is an indication that appropriate communications were made and employees
understood them right from the word go. There exist a variety of communication mediums or
channels though the two broad categories are, first the oral communication and second the
written communication (Okol'nishnikova 2013).
These two broad groups have in them minor subsections that are much simpler to understand and
can convey information in far much easier ways for better comprehension by the receiver. In this
field of communication their exist two channels that have been the central focus for quite a
number of organizations these are the intranet web preferably emailing and the traditional
technique of face-to-face, these are the widest and commonly used channels across so many



organizations, we will put to practice thes...

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