Description
ASSIGNMENT INFORMATION
- Due DateMonday, November 30, 2020 Points Possible135
- Assignment 3: Promotion and Pricing StrategiesDue Week 8 and worth 135 points
"Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company's target customers and describes how it will attract and keep them. The process does not have to be complex." (Scarborough & Cornwall, 2015, p. 274).
With this assignment, you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.
Using the business from Assignment 2, write a three to four (3-4) page paper in which you:- Identify its primary target market.
- Specify three (3) methods you will use to research customer needs and wants.
- Describe the marketing mix: a) product,b) pricing strategy, c) promotion, and d)placement/distribution.
- Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
- Include at least two (2) references outside the textbook.
- This course requires use of Strayer Writing Standards (SWS). The format may be different than other Strayer University courses. Please take a moment to review the SWS documentation for details (more information and an example is included in the Strayer Writing Standards left menu link).
- Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required page length.
- Describe and analyze the necessary activities and key decisions to start a small business.
- Use technology and information resources to research issues in small business management.
- Write clearly and concisely about small business management using proper writing mechanics.
- By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution's policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates
I have attached Assignment 2 below that must be used when completing this Assignment.
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Explanation & Answer
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Running head: PROMOTION AND PRICING STRATEGIES
Promotion and Pricing Strategies
Student’s Name
Institution Affiliation
Course Number
Due Date
1
PROMOTION AND PRICING STRATEGIES
2
Promotion and Pricing Strategies
In the feasibility study conducted for the Home security Consultants, one could conclude.
The company should have a primary target market, a population that the company believes will
buy their products. Defining the primary target market may be time-consuming. However, it
enables an organization to focus more on cost-effective marketing efforts. More so, priority is
given to the needs of customers. Failure to define the primary target market may make it difficult
for an organization to discover strategies to satisfy its customers. The primary target market for
this company is the homeowners since they provide cutting edge security and equipment. The
services include alarms, response team, security team, and guards.
Innovation comes from identifying a customer's need and providing a solution to the
problem. To hold a s...