1 Reading Min 400 words
Coulter, Appendixes 1-3
using the information
in Part 2 complete a detailed outline Post your outline to the discussion area
so that other students will be able to review your work. The purpose of this
assignment is to help improve the quality of your Key Assignment.
Deliverable Length: 1,250-
You have just been hired to the HBY Company as its
new Vice President of Strategic Planning. The corporation is a conglomerate
with divisions in the film industry, theme park industry, digital music
distribution industry, and mass merchandiser industry. The corporation has seen
lackluster performance in recent years because its competitors seem to have a
more effective strategy, and, at the same time, business and economic
conditions have changed appreciably from what they were five years earlier.
Given the multibillion dollar size of the
corporation and the fact that it is a conglomerate with a very diverse
portfolio of companies in varying industries, the CEO whom you report to has
already given you permission to hire a staff of recent MBAs to assist your efforts.
You recently completed the interviewing and hired four people with minimal real
In coming months, you and your team will be creating
a completely new—and, presumably, more effective—strategic plan. You plan to
begin by holding a kick-off meeting with your team.
To feel confident that all of the employees in your
strategic planning team understand all that you have taught them, you require
each to prepare a streamlined version of the key elements of a strategic
plan. You require each employee to prepare the following sections of a
strategic plan for any one of the corporation's four divisions:
and Vision statements (simply copying from an existing real company is
Goals and Objectives
any criteria that you think are important to plot.
why you picked those criteria.
The 4 corporate industries that each employee can
pick from are the following:
music distributor industry
Deliverable Length: 150–200 word policy statement
As part of the new strategic plan, draft a policy
statement, each of 100–200 words which each division's CEO will be asked to
disseminate. It must comply with the following policy-writing guidelines:
policy must address capital spending authority levels describing the
spending limits for the CEO, Vice Presidents, Directors, and protocol for