Marketing Research Case Study Assignment, writing homework help

User Generated

OerggOretre

Business Finance

Description

Research Design Case Evaluation

The development of deep critical thinking skills will be essential to your success as a marketing researcher in the career marketplace. When you apply critical thinking skills in the design of a study, it’s essential to maintain an open mind by considering the following:

1) considering viewpoints from different reliable sources

2) seeking and evaluating evidence to help formulate the problem under study

3) determining what information is factual or opinion based

4) using reasoning skills and suppressing emotion

5) having the ability to adapt to change

Execute this Assignment to develop your critical thinking skills as a marketing researcher.

Directions for completing this Assignment:

In this Assignment, you will evaluate the Chestnut Ridge Country Club case study by using your critical thinking skills. To successfully complete this Assignment, write a 2-3 page critical essay covering the following topics:

  1. Formulate a research problem
  2. Compare three basic types of research design (exploratory, descriptive and casual)
  3. Evaluate the use of research design for each method
  4. Determine appropriate research design method to use in marketing research process

For additional requirements in relation to this Assignment, download the grading rubric below.


Unformatted Attachment Preview

Unit 3 [MT355: Marketing Research] Assignment Details and Grading Rubric Assignment Title: Research Design Case Evaluation The development of deep critical thinking skills will be essential to your success as a marketing researcher in the career marketplace. When you apply critical thinking skills in the design of a study, it’s essential to maintain an open mind by considering the following: 1) considering viewpoints from different reliable sources 2) seeking and evaluating evidence to help formulate the problem under study 3) determining what information is factual or opinion based 4) using reasoning skills and suppressing emotion 5) having the ability to adapt to change Directions for completing this assignment: In this assignment, you will evaluate the Chestnut Ridge Country Club case study by using your critical thinking skills. To successfully complete this assignment, write a 2-3 page critical essay covering the following topics: 1. Formulate a research problem. 2. Compare three basic types of research design (exploratory, descriptive and casual) 3. Evaluate the use of research design for each method 4. Determine appropriate research design method to use in marketing research process For additional requirements in relation to this assignment, download the grading rubric below. Directions for Submitting this Assignment: Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center. Compose your Assignment as a Microsoft® Word® document and save it it with your first name initial and last name (Example: TAlexMT355 Assignment-Unit 3.docx). Submit your file by selecting the Unit 3: Assignment Dropbox by the end of Unit 3. Unit 3 [MT355: Marketing Research] Grading Rubric: Percent Possible Score For This Assignment: Content, Focus, Use of Text/Outside Sources (50%) 100 Percent Possible Points Formulate a research problem 15% 6 Compare three basic types of research design (exploratory, descriptive and casual) 15% 6 Evaluate the use of research design for each method 15% 6 Determine appropriate research design method to use in marketing research process 15% 6 60% 24 Analyzes in addition to providing facts 7.5% 3 Analysis is well thought out 7.5% 3 Flow of answers is logical 7.5% 3 Considers different positions on the issues 7.5% 3 30% 12 10% 4 100% 40 Analysis and Critical Thinking (30%) Title slide and Reference slide Gross Assignment Score: Less: Late Penalty (Per Policy) 0
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Please see attached file :)

Running head: CHESTNUT RIDGE COUNTRY CLUB

CHESTNUT RIDGE COUNTRY CLUB
(NAME)
(COURSE)
(DATE)

1

CHESTNUT RIDGE COUNTRY CLUB

2

The Chestnut Ridge Country Club is among the most notorious clubs in the area of Elma
in Tennessee state. Hence, they are well known by the population for their exceptional gold
facilities, the organized feasts and the possibility of enjoying a comfortable business dinner in a
pleasant environment. This has been accomplished by the fact that the club’s top managerial staff
dedicates a significant effort to ensure that the needs of both the club and its customers are
satisfied as timely and efficiently as possible. Despite of these, they have the impression that the
applications of new customers have decreased lately (Brown et al., 2015).
With this scenario into account, the directives of the company had decided to perform a
marketing research aimed at analyzing the other three country club facilities in the area (Alden,
Chalet and Lancaster Country Clubs and has decided to hire an independent company to
interview their members.
The present report describes the outcomes of the critical analysis of this case study.
Hence, the objective is to define a research problem, and after analyzing the different marketing
research designs, select the best one to solve the research problem.
In this sense, and after having carefully analyzed the information provided in the case
study, I presume that the research problem is related to the analysis of the services that the
Chestnut Ridge Country Club should improve or not in order to gain a competitive advantage
against the neighboring country club facilities.
Given this research problem, three different basic types of research design can be used to
obtain the necessary data to analyze the situation and be able of providing the best solution
possible to the research problem. These designs include:
-

Exploratory research, by which the company would try to gather as much information
as possible regarding the research needs required to find a solution, and determine the

CHESTNUT RIDGE COUNTRY CLUB

3

best place where to see...


Anonymous
I was struggling with this subject, and this helped me a ton!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags