Social media as a powerful tool, marketing assignment help


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Please read the article on the PDF file then answer to the questions on the word file .
No need to use reference .

Your answers should be no more than 10 lines

Your answers should be on the word file under the questions

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Answer these carefully and thoughtfully once you have thoroughly read the case and pondered it. Make an emphasis on trying to articulate what was said in the case (you do not have to quote it word for word but you do need to demonstrate you know the facts of the case). I would also like it you could apply other relevant information you have learned (maybe a newspaper article or report, etc.) to your analysis. There is no word requirement. Just be thorough. Proofread what you write before you submit it, please. Q1—Describe the extent to which you feel the leadership at the university was aware (or not) the extent to which people were discussing the case in social media. Describe why they seemed to not really know what people were saying on social media. Identify what they could have done so they would have been more informed about social media conversations. Take a look a company you now work for or might want to work for and tell me if they might be more aware of social media conversations than the university was. For the company I want to work for choose Apple Q2—The case points out how Twitter became the real-time source of news for many people during this crisis. Describe the extent to which you are using social media as your first source for news when a crisis hits and you want the latest information. Also, tell me, in order, the 3 media channels you rely on most to that is really important to you when something like a crisis occurs that affects your life. This could include old media (TV news, printed newspapers) or new media. Be specific and explain why you choose the media you use. Go for CNN, BBC and Fox News Q3—The case points out that many people were especially outraged that the university did not seem to operate with transparency during this crisis. Use the readings and other information you find to describe what transparency means. Then discuss if you feel companies and organizations have a need to be transparent with consumers today. Finally, describe and discuss how the use of social media is affecting transparency. ...
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School: University of Maryland

Hello. Here is the complete work. Thank you.

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Question 1
The university management was absolutely not aware of what people on social media
were discussing regarding the firing of Teresa. It seems that the management came to learn of
the issues when the social media hash-tags attracted a huge crowd of people who wanted Teresa
to be reinstated in her position. The social media users were not pleased by the decision that the
Board of Visitors had made regarding the firing of Teresa, and they wanted the decision reversed
so that Teresa would be reinstated. The fact that the board had nominated the dean as an interim
president indicates that the management and the board were not aware of what was going on and
they had little or no informatio...

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