Avila University Effect of Media Agenda on Publics Agenda Questions

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Please note, this assignment is a bit different from previous ones. You are expected to choose TWO questions to answer; each is worth 10 points. Please post your answers to these two questions on (Central Time) on Friday 11/27 by clicking “reply” as opposed to creating/adding a new discussion. In your post, you should list the questions you answered.

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Nov 23 discussion board assignment--- Please choose TWO of the following six questions to answer and reply to TWO other people’s posts. (25 points) 1. The Coronavirus pandemic has gradually become the top story on the media agenda. How has the media agenda affected the public’s agenda, in your opinion? Please explain. (HINT: Think about the agenda-setting theory) 2. What are some ways that mass media influences attitudes and opinions of mass audiences? Please use an example to explain. 3. Watch this video about Gen Z. https://youtu.be/N3Bb8oyoLlM Which point(s) do you agree most? How can these findings help advertising and/or public relations professionals? Please explain. 4. Read this article. https://www.latimes.com/california/story/2020-10-29/introducing- latinx-files-newsletter What kind of audience research would you suggest the Los Angeles Time do before launching this newsletter, The Latinx Files? 5. Read this Gallup poll report https://news.gallup.com/poll/325208/americans-willing- covid-vaccine.aspx and its “survey methods” at the very end of the report by clicking a “+” sign next to “SURVEY METHODS.” Do you think the results are reliable? Why or why not? 6. Navigate to the Strategic Business Insights website and take the US VALS survey. http://www.strategicbusinessinsights.com/vals/surveynew.shtml Does your type reflect your mindset and your consumer behavior? Please explain. Please note, this assignment is a bit different from previous ones. You are expected to choose TWO questions to answer; each is worth 10 points. Please post your answers to these two questions on Canvas discussion board by 11:59pm (Central Time) on Friday 11/27 by clicking “reply” as opposed to creating/adding a new discussion. In your post, you should list the questions you answered. Also, please reply to TWO other people’s posts by 11:59pm (Central Time) on Sunday 11/29. (5 points) Please make sure to turn in the two components (1. Your initial post, which incudes your answers to two questions; 2. Your responses to two other people’s posts) of this assignment before their deadlines. Please note, late initial post will not receive any points (i.e. you will lose 20 points completely), even if you are able to submit it in Canvas after the deadline. In your initial post, your answers to each of the two questions need to be one paragraph with at least three complete sentences. You should provide direct and meaningful answers. Your responses to TWO other people’s posts should be thoughtful and thought-provoking. You must post before seeing replies.
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Running head: EFFECT OF MEDIA AGENDA ON PUBLIC’S AGENDA

EFFECT OF MEDIA AGENDA ON PUBLIC’S AGENDA
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EFFECT OF MEDIA AGENDA ON PUBLIC’S AGENDA

1. The Coronavirus pandemic has gradually become the top story on the media agenda. How has
the media agenda affected the public’s agenda, in your opinion? Please explain. (HINT: Think
about the agenda-setting theory)
The main agenda of news media is defining issues day-to-day as they come, also known
as agenda-setting. News media are always alert when any important activity or when something
comes up in a certain area. Journalists give viewers information and facts that they need to know
to understand what is happening. Agenda setting involves the ability of media people to
determine which issues become the public’s focus or gets attention from the public. (McCombs,
2013). The psychological advantage of the agenda-setting theory is that when the news is
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