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Please note, this assignment is a bit different from previous ones. You are expected to choose TWO questions to answer; each is worth 10 points. Please post your answers to these two questions on (Central Time) on Friday 11/27 by clicking “reply” as opposed to creating/adding a new discussion. In your post, you should list the questions you answered.
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Running head: EFFECT OF MEDIA AGENDA ON PUBLIC’S AGENDA
EFFECT OF MEDIA AGENDA ON PUBLIC’S AGENDA
Name
Course
University of affiliation
EFFECT OF MEDIA AGENDA ON PUBLIC’S AGENDA
1. The Coronavirus pandemic has gradually become the top story on the media agenda. How has
the media agenda affected the public’s agenda, in your opinion? Please explain. (HINT: Think
about the agenda-setting theory)
The main agenda of news media is defining issues day-to-day as they come, also known
as agenda-setting. News media are always alert when any important activity or when something
comes up in a certain area. Journalists give viewers information and facts that they need to know
to understand what is happening. Agenda setting involves the ability of media people to
determine which issues become the public’s focus or gets attention from the public. (McCombs,
2013). The psychological advantage of the agenda-setting theory is that when the news is
...