International business, assignment help

Anonymous
timer Asked: Oct 9th, 2016
account_balance_wallet $9.99

Question Description



Unformatted Attachment Preview

International Business Essay Internationalization Of Business Objectives Ability To Comprehend The Nature Of International Process Of Business  Perform An International Business Analysis  Need To Understand International Business Theories  Assist In Learning & Applying KEY IB Theories From The Course To ‘Real-Life’ MNCs International Business Essay – Structure Of Your Essay Key Question What Is The Internationalization Process Of The Company …… In (Industry & Country)? Step 1 Select A MNC From The List Of 2015 Fortune’s Global 500 MNCs (http://fortune.com/global500/) Step 1 You Are Encourage To Select A MNC From An EMERGING COUNTRY. Examples! Brazil UAE Russia Indonesia Malaysia India Vietnam China South Africa South Korea AEC - ASEAN Economic Community Mercosur Countries - Argentina, Brazil, Paraguay, Uruguay & Venezuela Step 2  Select ONE Country Where The MNC Has Invested In (In Any FDI Forms)  Analyze The Internationalization Of The MNC Step 2 – Cont’d You Need To Follow These Instructions: 1. The ANALYSIS Of Your MNC:  Present & Analyze Key Data Supporting The Status As A MNC  Use Key Academic Sources To Illustrate & Explain The Concept Of A MNC Step 2 2. HOST Country Analysis:  Focus On ONE Factor (i.e. Political Economy & Socio Cultural Factors) From The HOST Country That Influences The Internationalization Process of The Firm  Answer The Following Questions  What Is The Key Factor From The Host Country That Promotes Internationalization Process Of Your MNC? WHY? Step 2 2. HOST Country Analysis: (Cont’d)  Answer The Following Question  Use ONE Theory To Support Your Argument(s). Examples:  Uppsala Internationalization Theory  Dunning Eclectic Paradigm  Porter’s Diamond Theory Step 2 3. Foreign Entry Strategies:  Answer These Questions  Explain Entry Strategy/Strategies Performed By The Company  Use Academic Resources (i.e. Journal Articles) To Explain The Concept Of The Company’s Entry Strategy & Its Benefits Step 2 3. Foreign Entry Strategies: (cont’d)  Answer These Questions – Cont’d  Identify Some Constraints Of The Selected Entry Strategy.  Important To Combined Points From Academic Sources (i.e. Academic Journal Articles) & Information From The MNC To Analyze Potential Constraints Of The Entry Strategy Step 2 4. International Business Impacts & Contributions:  What Are The Major Contributions Of Your MNC To The HOST Country  From The UN Global Compact Principles, Which Area That Your MNC Will Need To Focus In Their Current & Future Business? WHY? TIPs This Assignment Is To Assess Your Level Of Mastery Of the Subject Matters & Your Analytical Skills In Relation To Foreign Market Entry Strategies 1. Important You Can Integrate Key International Business Theories From The Course To Your Analysis Of An MNC 2. DO NOT PERFORM - PESTLE; SWOT; Porters 5 Forces 3. This Is An International Business Essay. AVOID Marketing & General Management Points/Analyses Other Requirements  A Minimum Of 6 (SIX) Academic Journal Articles Must Be Read & Cited  The Assignment Must Be Well-Structured & WellPresented  Clarity Of Expressions Together With Appropriate Use Of Grammar, Spelling, & Punctuations  Any Use Of Comments, Information, Data Or Quotations From Others (Books, Journals, Newspapers, Web, etc.) Must Be Cited Using Harvard Referencing Style. Headings (For Essay/Report Format) - Definitions 1. Executive Summary – An Overview Of The Essay/Report & The Intended Objectives 2. Introduction – Introduce The Concepts/Theories Of Internationalization, Entry Modes, etc. 3. Conclusion – Summarize The Strategic Considerations Behind Internationalization & The Eventual Recommendations 14 A Minimum Of Six (6) Academic Journal Article Must Be Read & Cited Examples – Academic Journals Examples - Peer Reviewed Academic Journal Articles 1. Gabrielsson, M. Et Al “Born Globals: Propositions To Help Advance Theory”, International Business Review 17 (2008), Pp. 385-401 2. Chetty, S, “Explosive International Growth & Problems Of Success Among Small & Medium Sized Firms”, International Business Journal, Feb 2003, Pp. 5-28 3. O’rourke, K.L. & Williamson, J.G. (2002) “When Did Globalization Begin”, European Review Of Economic History 6, Pp. 23-50 4. Li, J,; K.C.K.; Karakowsky, L. & Qian, G. “Firm Resource & First Mover Advantages. A Case Of Foreign Direct Investment (FDI) In China”, International Business Review 12 (2003), Pp.625-645 5. Anand, J. & Kogut, B (1997) “Technological Capabilities Of Countries, Firm Rivalry, & Foreign Direct Investment”, Journal Of International Business Studies Pp. 445-465 6. London, T & Hart, S (2004) “Reinventing Strategies For Emerging Markets: Beyond The Transnational Model”, Journal Of International Business Studies 35, 5, Pp. 350-363 16 Examples - Peer Reviewed Academic Journal Articles 7. Ghemawat, P (2002) “Semi-Globalization & International Business Strategy”, Journal Of Business Studies 34 (2), Pp. 138-152 8. Wang, P.; Chow Hou, W & Hiong Koh, P. (1998) “Control Mechanisms, Key Personnel Appointment, Control & Performance Of Sino-Singaporean Joint Ventures,”, International Business Review 7, Pp. 351-375 9. Williams, C & S Van Triest (2009) “The Impact Of Corporate & National Cultures On Decentralization In Multinational Companies”, International Business Review 18, 2, Pp.156-167 10. Tihanyi, L., Griffith, D And Russell, C (2005) “The Effect Of Cultural Distance On Entry Mode Choice, International Diversification, & MNE Performance: A MetaAnalysis”. Journal Of International Business Studies 36 (3), Pp. 270-283 11. Arino, A. (2003) “Measures Of Strategic Alliance Performance”, Journal Of International Business Studies 34, Pp. 66-79 12. Teegen, H (2000) “Examining Strategic & Economic Development Implications Of Globalizing Through Franchising”, International Business Review 9, Pp. 497-521 Examples: Non-Academic Literature – Periodicals, Newsprint, Magazines 18 Any Use Of Comments, Information, Data Or Quotations From Any Sources (Books, Journals, Newspapers, Web, etc.) Must Be Cited Using Harvard Referencing Style. 19 ...
Purchase answer to see full attachment

Tutor Answer

peachblack
School: UT Austin

Attached.

Running head: INTERNATIONAL BUSINESS

International business
Name:
Course:
Institutional Affiliation:
Date:

1

INTERNATIONAL BUSINESS

2

The Internationalization Process of the company
Many researchers have researched widely on the issue of internalizing the retail industry.
Majority of the research results have indicated that companies that have a high chance of being
successful after going global are those that begin operating in markets that are similar to those in
their domestic markets. This is the reason why Wal-Mart chose to enter the Mexican and
Canadian market before entering the Asian market (Canada, 2011). In order for the company to
prosper in a foreign market that had a very different cultural background, the company
implemented the Uppsala Internationalization Theory. The paper will highlight the marketing
penetration strategies used by Wal-Mart and the problems encountered. This paper will also
highlight the benefits both Wall-mart and its customers have been enjoying after successfully
penetrating the market.
Wal-Mart has entered into the international market aggressively by opening up numerous
stores in various countries all around the world. Currently, Wal-Mart has over 8,500 warehouse
stores and departmental stores in more than 15 countries (Cox, 2011). People are mesmerized by
the company’s ability to succeed in foreign nations. Experts argue that Wal-Mart’s international
business strategy is the contributing factor to their international success story. Their strategy has
been able to conquer the stiff competition other companies face especially when trying to sell
similar products. Wal-Mart has adopted the productive business strategy. This strategy involves
naming each Wal-Mart in every country with a unique name. The stores also sell products that
are of different qualities that suit the requirements of their customers or that of the specific
country.

INTERNATIONAL BUSINESS

3

Research conducted by Frazier (2007) has shown that international business is considered
to be very competitive. Companies that are able to achieve a competitive advantage are those that
have effective business strategies. Wal-Mart operates using its name in America but uses
different names in other countries. This means that Wal-Mart has different strategic choices for
each country it operates in. For example, when the company entered the Chinese and Korean
market in 1998 they had to offer high quality products. This would ensure that the company was
able to compete favorably with its competitors. Wal-Mart’s store in China realized that its
Chinese customers preferred to choose their own types of fish and other sea food. As a form of a
marketing strategy Wal-Mart started displaying uncovered meat. It also installed fish tanks so
that its chines customers could view and chose their own fish.
This proves that customers in each country are different in terms of their products
preferences, tastes and specifications. Companies should, therefore, avoid generalizing
customers with a global approach. Wal-Mart’s multinational approach ensured that most local
customers were reached and appropriately served. Their strategy ensures that they are able to
meet market requirements, national operations, product qualities and flexibilities. According to
(2008), another issue that affects companies that try to go global is the issue of legislation
process as different countries have different governments. Wal-Mart’s internationalization
strategy, however, ensures that all its customers are treated in a different way to enhance
profitability and productivity. The company has been able to successfully enter into the global
market as a result of the implementation of an effective strategy.

INTERNATIONAL BUSINESS

4
Wal-Mart in China

Wal-Mart opened its stores in China in 1996. It began by opening a Sam’s club and a
supercenter in Shenzhen. Currently, Wal-Mart even has an E-commerce headquarters and a
global s...

flag Report DMCA
Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

Similar Questions
Related Tags

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors