Relationship between consumer traits and behavior

Marketing
Tutor: None Selected Time limit: 1 Day

Explain the relationship between consumer traits and behavior.  Provide a specific example

Oct 28th, 2014

Researchers have linked personality traits to diverse outcomes such as experiential buying tendencies, political orientation, natural language use, preference in pets, the state of one’s personal living space, and even more important life outcomes such as divorce, morbidity, and occupational attainment. Some recent data suggests that people who find themselves in disease-ridden environments tend to be less open and extraverted, presumably because this makes them less motivated to explore and interact with others (which reduces the chance they will become infected).

Reference:

http://www.psychologytoday.com/blog/cant-buy-happiness/201401/what-do-personality-traits-tell-us-about-consumer-behavior




Oct 28th, 2014

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