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Running Head: DIGITAL INNOVATIONS SUMMERY
Digital Innovations Summery
DIGITAL INNOVATIONS SUMMERY
5 Digital Innovations Changing Advertising and Marketing in 2015
As change is the only constant, it is experienced at a very high level in the area of
advertising space and digital marketing. In five years, so much has been achieved through the
technological advancements. As much as the technological advancement has led to a lot of
development on marketing through the support of generational cohorts, it has its short comings
too which includes mobile web traffic. On the other hand, marketing has advanced to a higher
level of Omni channel marketing including the use of social graphs.
The new trends for some of the ad executives and top marketers are joining the content
communities at the 2016 International CES, including the work of marketing and advertisements.
Finding out how to take part in C Space is also one of the new trends for them with the efforts of
advancing in the digital marketing sector. Some of the technological advancements that have
contributed to the advancements in the social media include video innovations whereby clients
are able to live-stream and make a selection ...