Description
Students will be required to summarize a marketing article, which must be related to the materials in one of the chapters of the text. Each summary should be 2 to 3 typed double-spaced pages, with cover page (APA format). A copy of the article from a current (no more than one year old) business periodical, journal or the Internet should be stapled to the summary. Each student will be required to give a brief report on the article no longer than 5 minutes. Articles are due and will be presented as assigned. A copy of the article, article summary and a cover page will be provided to Ms. Montoya BEFORE your presentation. Mandatory Attendance.
Please use some Marketing Terms: technological advances, Generational cohorts, Advertising, social media in advertising; etc. Please attach a mini PowerPoint to present along with article presentation. The articles attached mainly focus on the advancements in technology and social media.
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Explanation & Answer
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Running Head: DIGITAL INNOVATIONS SUMMERY
Digital Innovations Summery
Name
Lecturer
Course
Date
Institution
DIGITAL INNOVATIONS SUMMERY
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5 Digital Innovations Changing Advertising and Marketing in 2015
As change is the only constant, it is experienced at a very high level in the area of
advertising space and digital marketing. In five years, so much has been achieved through the
technological advancements. As much as the technological advancement has led to a lot of
development on marketing through the support of generational cohorts, it has its short comings
too which includes mobile web traffic. On the other hand, marketing has advanced to a higher
level of Omni channel marketing including the use of social graphs.
The new trends for some of the ad executives and top marketers are joining the content
communities at the 2016 International CES, including the work of marketing and advertisements.
Finding out how to take part in C Space is also one of the new trends for them with the efforts of
advancing in the digital marketing sector. Some of the technological advancements that have
contributed to the advancements in the social media include video innovations whereby clients
are able to live-stream and make a selection ...
