part one:

Assignment 3: Promotion and Pricing Strategies

Due Week 8 and worth 135 points

"Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company's target customers and describes how it will attract and keep them. The process does not have to be complex." (Scarborough & Cornwall, 2015, p. 274).

With this assignment, you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.

Using the business from Assignment 2, write a three to four (3-4) page paper in which you:

1 Identify its primary target market.

2 Specify three (3) methods you will use to research customer needs and wants.

3 Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement/distribution.

4 Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.

5 Include at least two (2) references outside the textbook.

Part two: on a separate word document

"Location and Quality Control" Please respond to the following:

• Identify three (3) factors you would recommend be used to select a location for a business in order to provide it with a competitive advantage. Next, select a location, and state the reasons that support your site selection. (If you envision this business being online only, then identify a temporary, pop-up site that will help this business enter a new market.)
• You want to adopt a program to improve quality and efficiency within a company. Analyze four (4) quality control tools (Lean Principles, 5S Principles, Six Sigma, and Total Quality Management). Next, discuss which tool you would select to implement into a business. Justify your response.

part three on a separate word document

"Professional Networking"

Select ONE of the following:

1. Discuss three (3) reasons for utilizing professional networking during the job-hunting process. Note: Some potential points to consider include: developing a professional network, experiences you had presenting your resume at a job fair, or interaction on professional networking websites such as Linkedin.
2. If you do not have experience with professional networking, you should do some light research into your intended career field and discuss three (3) relevant professional organizations that may be a benefit to you when looking for a job following graduation.
3. 
   part 4 on a separate word document
   Professional Experience #5Due at the end of Week 9 and worth 22 points (Not eligible for late policy unless an approved, documented exception provided) For Professional Experience #5, you will develop a promotional message. This can be an email, letter, info graphic, image, or any other relevant material that answers the following question:
   • Why should students take a Professional Communications course?
   Instructions:Step One: Choose the type of file you want to use to develop your promotional message (Word document, PowerPoint, etc.) and open a new file in that type and save to your desktop, using the following file name format:
   • Your_Name_Wk9_Promotion
   • Example: Ed_Buchanan_Wk9_Promotion
   Step Two: Develop a promotional message that is no more than one page to explain why students should take a professional communications course.Step Three: Submit your completed promotional message file for your instructor’s review using the Professional Experience #5 assignment link the Week 9 in Blackboard. Check that you have saved all changes and that your file name is follows this naming convention: Your_Name_Wk9_Promotion.In order to receive credit for completing this task, you must:
   • Ensure your message is no more than one page.
   • Provide an effective answer to the question of why students should take a professional communication’s class.