Goods and Services Marketing, marketing homework help

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Goods and Services Marketing

The success of a product or a company in the marketplace is highly dependent on the target markets ability to distinguish a given product from another. One way this is accomplished is through branding. When it comes to branding, companies must make complex decisions that will have a prolonged effect on the perception of the product and company in the marketplace. In this discussion, you will discuss product placements based on brand name marketing in the film industry.

Scenario:

Product placement deals have been a common practice in the film industry for quite some time, but the focus on placing popular brands in movies and television shows was never as important as it is today. To execute this Assignment, watch one of your favorite television shows or a recent popular movie and discover a brand of a product that is featured in the plot of the story. Pay close attention, sometimes it can be tricky to identify a popular brand being featured if your mind is not consciously looking for it.

Directions to complete this Assignment:

  • Read Chapter 10 in your textbook to understand how companies make branding decisions.

  • Download an explanation of marketing uses for branding attached below: Explanation of Marketing Uses

  • Watch the video interview segment with a well-known management consultant, Tom Peters, by going to the YouTube™ video at: https://www.youtube.com/watch?v=pgyLq7m1WJA to view Brand, Design, and Differentiation (Tom Peters Company ©1999-2014) to supplement your understanding of product branding Filmed by BVO in 2009.

Used by permission of Tom Peters. See www.tompeters.com for additional information.

Checklist: In 250 words or more, answer the following questions:

  1. Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story.

  2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer.

  3. Discuss how the television show or movie increases or decreases the brand equity of the product.

  4. Describe the brand strategy of the product you identified within the plot of the story.

Directions for Submitting this Assignment:

Review the grading rubric below before beginning this activity. Respond in a Microsoft Word document in a minimum of 250 words to the checklist items above using APA format and citation style. Make sure to include an additional Title and references page.

Checklist: In 250 words or more, answer the following questions:
 
1. Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story.

2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer.

3. Discuss how the television show or movie increases or decreases the brand equity of the product.

4. Describe the brand strategy of the product you identified within the plot of the story.

Unformatted Attachment Preview

Explanation of Marketing Uses >> Describe marketing uses of branding. A brand is a name, term or symbol that identifies and differentiates a firm's products. For example, MGM is the brand name of the Metro-Goldwyn-Mayer Movie Studio. Its brand mark is the MGM lion, which also has a trademark roar. [ Lion roaring ] Implementing branding strategies results in several benefits. Successful branding creates equity in the brand. Think of it like building monetary value from a good reputation. Established brands also encourage customer loyalty to existing products. Brand recognition can help new products succeed. For example, a new type of iPod, say the shuffle, will be more successful because it is tied to Apple's highly-recognized and valuable iPod brand. Branding strategies require several decisions. First, a marketer must decide whether to produce a generic product, a branded product or a trademarked product. If the marketer chooses to brand the product, then the marketer chooses between becoming a manufacturer's brand, like Kraft Mac & Cheese, or a private brand, like Kroger Mac & Cheese. Manufacturers must decide whether to brand their products individually, as a family or use a combination of the two strategies. ==== Transcribed by Automatic Sync Technologies ====
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Running Head: CHICAGO PD

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Goods and Services Marketing
Institutional affiliation
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CHICAGO PD

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Chicago PD

QUESTION 1
A television show that I have watched in the past is “Chicago PD.” It is an interesting show that
everyone would wish to watch over and over again. It is a famous series that is about the police
officers on the city of Chicago who solve ca...

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