Read Chapter 7 carefully. Study and examine the Santa Fe Survey Questions found on pp. 225-230. Refer to Exhibit 8.8. There are 4 constructs: Lifestyle; Perceptions; Relationships and Selection. 1. For each of the 4 constructs, provide 1 concrete property and 1 abstract property. (8 pts)2. SCALE LEVELS:2a. Discuss the scale level of the Lifestyle Measures. (2 pts)2b.Discuss the scale type of the Perception Measures. (2 pts)2c.Discuss the scale type of the Relationship Measures. (2 pts)3. FORMAT of attitude & behavioral scales:3a. Discuss the scale format of the Lifestyle Measures. (2 pts)3b.Discuss the scale format of the Perception Measures. (2 pts)3c.Discuss the scale format of the Relationship Measures. (2 pts)4. BONUS (2 pts) - Conduct some additional research. What type of scale is reflected in Q26-Q29 (Selection Factors)? Be sure to include your reference to get credit.Each student will be required to submit a 1-page (page restriction will be strictly observed) single-spaced type-written analysis (TEXT only, not including references or title page). Use the Q&A (Question & Answer) format in organizing your analysis/submission. Text written after the 1st page will not be read nor graded. References, if utilized, should be included in a separate page. Each assignment is worth 20 points. Those who do not follow the required Q&A and 1-page format will receive an automatic grade deduction of 5 points.

Come up with a new product idea for your favorite brand/company (you need to use an existing company)Explain the three phases of the strategic marketing process for this product (450 Words).- i.e.explain what you would do/need to do in each phase and step, not in general, but specifically for your product2.) Explain the concept of positioning. How do marketers typically use perceptual maps to develop effective positioning strategies? Illustrate your answer by describing how you plan on positioning your product.(300 Words)- This refers to the product idea from Q1. Positioning is part of the planning process, so this means that you don’t need to go into detail about this specific topic, in your answer to Q1

Birds of a feather flock together. This is the philosophy behind Claritas’ PRIZM lifestyle segmentation system. Operating under the presumption that people with similar lifestyles tend to live near each other, Claritas has classified neighborhoods into 1 of 66 categories based on census data, consumer surveys, and other public and private sources of demographic and consumer information. Companies use this geodemographic information to understand and target customers better, to develop the content for advertisements, to decide the specific media in which to place ads, to help decide where to put new stores, and to decide what kind of merchandise should go in those stores. Claritas offers a limited version of the PRIZM segmentation online.Visit the website and respond to the questions located below the screenshot of the PRIZM website. Enter the 95361 as the zip code of where you live from the ZIP Code Lookup Link found by clicking on the “ENTER ZIP CODE” icon. Read about the descriptions for the different customer segments in your area that is highlighted in red. You should see a report similar to this image. Answer these questions:Do you think it accurately describes your area?What are some products that might be successfully targeted to one of the most popular market segments in your area?How might businesses selling automobiles be able to use the Claritas PRIZM segmentation tool?Please answer the 3 questions listed in the instructions below in a total of 300 to 350 words and APA format.