MBA 630 University of Maryland Global Campus Laptop Computer Dualplex 360 Case Study

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Business Finance

mba 630

University of Maryland Global Campus

MBA

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****I just need the last question(How likely is it that NBD will win each claim?) answered along with a conclusion********

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Step 4: Review the Dualplex 360 Case URGENT MESSAGE (Special Assignment) From: Janet Yoon, CEO, Colossal Corporation To: International Task Force Good day all, I’m pleased with your analysis of the employment law issues at NBD and would now like you to focus your attention on the Dualplex 360 case file. This is another case arising out of Colossal’s subsidiary, NBD, but involving potential consumer claims against the company. This is a serious and time-sensitive situation, and I need your team to address the following questions: Given what is happening with the Dualplex 360, list the types of claims that the US customers could file in court against NBD and the arguments they might make for each element of their claims. What types of damages could be awarded under any of the claims listed in your response to the previous question? What defenses might NBD have for each claim? How likely is it that NBD will win each claim? To address these issues, begin by reading about tort damages and negligence and products liability. These resources are a great introduction, but you may need to do some additional research on the internet and in the library to answer the questions in full. We are counting on your expertise, insights, and deep research on this one. Thanks team, Janet Email signature with logo of Collossal Corporation and Janet Yoon, Chief Executive Officer Step 5: Prepare Your Dualplex 360 Report Using your outline and research notes, write a report for the CEO. Be sure to meet the following requirements: Include APA-formatted in-text citations and an APA-formatted reference list (do not format the body of the report using APA style, just the reference list). See references and citations for details. Include a specific recommendation on what action, if any, the CEO should take based on your analysis and conclusions. Support your conclusion with references to legal principles and laws. The report should be no more than five pages (double spaced, 12-point font; the reference list does not count towards page limit).


Here is the Introduction: Intro New Brand Design, Inc. is a company located in Serafini, a small country in Eastern Europe. New Brand Design designs, brands and manufactures innovative electronic products, and markets and distributes them for resale internationally. NBD has manufactured and distributed a laptop computer with 360-degree technology. It is a thin tablet that can convert into a laptop by flipping it and it locks in place against a keyboard. It is marketed under the name Dualplex 360 and is very popular in Western Europe, North America, and South Africa. Since the Dualplex 360 went on the market 6 months ago it has been selling out. Unfortunately, there has been consumer complaints of the laptops overheating and igniting when they remain plugged into a power source for too long. In extreme cases, the laptops have burned users and damaged property. The NBD was fully aware of the issue but after conducting a cost analysis they concluded that the cost of lawsuit payouts would be less than the cost of redesigning and manufacturing a new laptop. The research team covered up the defect but included a disclaimer to always unplug the laptop once it is fully charged. Most consumers admitted to not reading the disclaimer.

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The Likelihood of NBD Winning the Claims

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The Likelihood of NBD Winning the Claims
The Intro New Design, Inc. is one of Eastern Europe's leading companies, which brands
new designs, manufacturer’s innovative electronic products and devices. Then the company
markets the products and distributes them worldwide. The company works by defining the
electronics' specifications and enhancing services on the electrical, electronic, and mechanical
levels. The company aims at supporting the electronic projects from specifications to prototyping
and mass production of their electronic products. It is one of the company's protocols to
efficiently deal with customer requirements and deal with electronic technological faults. The
Intro New Design company supports and provides the customers care by identifying the
customer's actual conditions, providing the electronic recommendations, and keeping in mind the
customers' needs when using electronic devices. Thus, the company strengthens the supply chain
of their projects and the distribution of their electronic products. The company also aims to win
the customers' loyalty worldwide and thus keep thriving and competing with other international
producers and electronic companies.
Consequently, companies have some set rules and regulations that they ought to follow in
the compliance of providing services to the customers. Having loyal customers is one of every
company's goals, and thus, they must provide services to the customers efficiently. Governments
and democracies have some set of laws regulating and guiding companies in delivering services
to their clients. These laws i...


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