California State University Bakersfield WCEI Capital Market Tools Presentation

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Njfs23

Economics

California State University Bakersfield

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West Coast Eye Institute W OUR VISION. CLEAR VISION. YOUR VISION WEST COAST EYE INSTITUTE Introduction • Has operated for over 30 years . Large range of products and services offered . Many factors to take into account in terms of the continuation of organizational success Structural Changes for Improvement Marketing - Captivating prospective clients through informative articles. Fundraisers- to get the immediate community involved and have an outreach on potential clients that would not know about the organization otherwise. -Showing research the individual doctors have done in their career (i.e clinical trials) Ideas for Fundraisers/ Events 1. 2. In depth about research experience. Seminars doctors have attended and link to them. -5k run donation -Publicized seminars with other medical centers - Applications of the Doctors research -Dinners for the community explain how WCEI changed their life. What capital market tools can help WCEI achieve their goals Going public- IPO Equity Capital- Common Stock Debt Capital: 1. Corporate Bonds 2. Bank Loans 3. Notes Payable Eye Care Industry Growth T O The eyecare industry is struggling in two main areas: EXM OUTH EYECA 1. Examinations among the younger population. REPL Myopia (nearsightedness) has nearly doubled since the last generation and roughly half of young adults have this condition. How can West Coast meet the needs of this generation and future generations? 2. E-Commerce Eyewear competition. Cheap affordable eyewear options sold online. This is an area of concern for West Coast. The millennial and future generations are highly motivated by what they can have NOW! One way to entice these generations is by providing easy, quick service and products. Investment Banks who will be offering Advisory Services to Clients of the Investment Bank: The companies are 1. West Coast Eye Clinic Each company has a unique circumstance. For Instance West Coast Eye Clinic is looking to scale, grow, and capture a fast paced industry of Eye Care. I want to pick the industry and do a deep dive into the factors driving the industry currently and in the future. What tools in the capital markets can help them achieve their goals. What areas of the business can they double down on or what area's should they start to look into. Everything is on the table and your job is to provide these organization "A Path Forward" Structural Changes for Improvement Marketing - Captivating prospective clients through informative articles. Fundraisers- to get the immediate community involved and have an outreach on potential clients that would not know about the organization otherwise. -Showing research the individual doctors have done in their career (i.e clinical trials) Ideas for Fundraisers/ Events 1. 2. In depth about research experience. Seminars doctors have attended and link to them. -5k run donation -Publicized seminars with other medical centers - Applications of the Doctors research -Dinners for the community explain how WCEI changed their life. Introduction • Has operated for over 30 years . Large range of products and services offered . Many factors to take into account in terms of the continuation of organizational success What capital market tools can help WCEI achieve their goals Going public- IPO Equity Capital- Common Stock Debt Capital: 1. Corporate Bonds 2. Bank Loans 3. Notes Payable Eye Care Industry Growth T O The eyecare industry is struggling in two main areas: EXM OUTH EYECA 1. Examinations among the younger population. REPL Myopia (nearsightedness) has nearly doubled since the last generation and roughly half of young adults have this condition. How can West Coast meet the needs of this generation and future generations? 2. E-Commerce Eyewear competition. Cheap affordable eyewear options sold online. This is an area of concern for West Coast. The millennial and future generations are highly motivated by what they can have NOW! One way to entice these generations is by providing easy, quick service and products.
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What capital market tools can help WCEI to achieve their goals

➢ Going public -IPO- Going public increases the chances of a company to raise capital more quickly by reaching out to a large number of investors. Once a company
has raised more capital, it can use the cash to expand and grow its business in many ways. WCEI can use the capital it raises from IPO to carry out research and
improve its infrastructure to attract many consumers and expand to other areas so that consumers can be able to receive services ev...


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Great content here. Definitely a returning customer.

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