Description
Purpose: To investigate and propose key aspects of a campaign on the Internet.
Select and describe a new service targeted to teenagers. Propose ways that your selected service could expand its online campaign. Your proposal should address how each of the primary methods of Internet advertising discussed in the textbook could be used. For each method, indicate how its effectiveness should be assessed (e.g. metrics). Your proposal should also address other potential promotional opportunities on the corporate site of your selected service as well as in virtual environments (e.g. Second Life), online advergames and/or social media outlets.
Assignment Format
- Please use Times New Roman font, 12 pt.
- Be precise, concise and to the point.
- The minimum number of pages is 2 ½. The maximum number is 3.
Explanation & Answer
Attached.
Attached.
Marketing
Marketing
Student’s name:
Professor’s name:
Date of submission:
Marketing
A target audience is a particular group of consumers in a target market who are recipients
of a particular advertisement. On the other hand, a target market is a select group of possible
consumers to whom a business decides to focus its marketing and advertising strategies at in
order to sell a product or service.
A service targeted to teenagers is broadband. Broadband Internet service is the most used
form of Internet access because of its high access speeds. Broadband is offered in the following
forms: digital subscriber line, fiber optic, cable and satellite.
Ways which broadband can expand its online campaign
Display advertising
Display advertising is the usage of banners put on a website of a third party to turn traffic
to a collaborate website and raise awareness of the product. The banners...