Description
Write a critique on the Neiman Marcus online catalog and discuss the following in 4 typed pages:
Merchandise assortment
Target Customer
Ease of navigation
Shopping Experience
Brand Image
Marketing Promotions
Pricing Strategies
Omnichannel strategies
Explanation & Answer
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Neiman Marcus deals in a variety of products in its catalog. The Company deals in
designers, women apparel, shoes, handbags, jewelry and accessories, men’s products and also
kids products. The Neiman Marcus online catalog does not venture in one line of merchandise.
The variety that exists in their online system shows that the products assortment gives a wide
breadth in the number of products line, the varieties of the products and the consistency of how
the products will relate to each other in the retail environment. The online catalog of the firm is
also inclusive of all kindly of merchandise, which caters for all the age groups. This is
comprehensive of the young children and also the elderly people.
Neiman Marcus online catalog is a Multinational online company that deals in different
types of people’s wear at affordable prices. Today, it has a presence in many countries and its
influence is growing around the globe. The target market of the firm is mainly all the age groups
of people which ranges from the children, men, women and also teenagers. Neiman Marcus
online catalog also targets the middle-class citizens of economies where it operates and other
regions where it exports its products. The following section discusses the middle class as the
primary market segment where Neiman Marcus Online Catalog sells its products.
Established for exclusively fashion or...
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