Would you recommend the use of games to supplement an integrated marketing campaign?, marketing assignment help

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Description

Answer 2 question below ( maximum 200 words)

Consumers at any age enjoy playing online games like Candy crush or Hay day. There are several forms to integrate brands within games, such as advergames (higher level of integration) and several forms of product/brand placement within games (low to moderate levels of integration).

  1. Would you recommend the use of games to supplement an integrated marketing campaign? If so, what level of brand integration within a game would you recommend? Why?
  2. How can a company assess the effectiveness of a brand-sponsored game?

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Explanation & Answer

hello friend, please find the attached.
hello friend, please find the attached.

Integrated Marketing Campaign.

Integrated Marketing Campaign.

Institutional Affiliation:

Date:

1

Integrated Marketing Campaign.

2

Would you recommend the use of games to supplement an integrated marketing
campaign? If so, what level of brand integration within a game would you recommend?

Integrated marketing is a strategy of marketing that stresses on the need of a consistent
and multidimensional experience of brand for the consumers. All branding efforts are presented
in a style that will reinforce the ultimate message of the brand. In supplementing an int egrated
marketing campaign,...


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