Description
The final project for this course is the creation of a research paper based on Internship Activities from the text.
The final paper should demonstrate an understanding of the materials in this course, as well as the implications of new knowledge gained. The 3–4-page paper should integrate new learning into the target company example and internship work. It may include explanations and examples from previous cases and activities.
The purpose of the final paper is for you to synthesize the learning achieved in this course by describing your understanding and application of knowledge in the area of business systems and the critical thinking process that has evolved. For this assignment you should choose any two of the concepts discussed throughout the course and integrate your research on these concepts into your case proposal for the target company.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Four and Six. The final submission will occur in Module Seven.
Prompt In this final case study, you will synthesize the concepts learned throughout the course based on a series of Internship Activities that are the first two milestones. Through the two assignments outlined in Milestones One and Two, you will recommend solutions to Harrison Kirby, while also incorporating additional perspectives and source material to analyze real world scenarios and provide him with options to consider as part of his strategy to increase revenue and influence customer interactions and experiences in his small business. You will leverage both the textbook and external sources to complete the final project. From the milestone assignments, you will find that Kirby is interested in improving his business through the use of technology. As you learned in the first two cases you worked for Kirby, he is focused on revenue through e-commerce and customer experience through intelligent systems incorporated with his web presence. Take the opportunity to provide Kirby with some other technology opportunities to consider that would support his business venture in e-commerce and intelligent systems. Within your final paper, choose two of the concepts below drawn from course readings. Provide detail and an explanation for each concept, which will demonstrate how each can be leveraged to support business growth and/or create a streamlined operation for Kirby. Make sure to leverage sound examples, products, and references where appropriate to further substantiate your findings.
Course Concepts:
Big data and knowledge management Wireless, mobile computing, and mobile commerce Social computing Cloud computing Business analytics and business intelligence solutions
Your final product should answer this question: How will technology position Harrison Kirby’s business for future growth and for the enhancement of both customer alignment and efficiency?
Specifically, the following critical elements must be addressed:
1. Case Synthesis a) What is the purpose in Harrison Kirby asking you to collect this data and how will it impact his business? Start the assignment with 2–3 paragraphs providing a description of Kirby’s business and the industry in which he operates. In this type of contemporary business organization, what is the central role that IT is playing for Harrison Kirby? b) Find a complementary or competing company in the same industry as Mr. Kirby’s. Take time to research the company and provide supported evidence to communicate how IT may be playing a strategic role for that company in order to maintain or gain a competitive advantage.
2. Security and Ethics a) What are the security or control issues that should be addressed as part of the technology selection process for Kirby’s business? b) Propose how you would address ethics or information security issues as part of the technology selection process for Kirby’s business.
3. Findings and Recommendations a) As the technical liaison for Kirby, you are providing him with critical information that he will use in making decisions on expanding the use of technology to improve his practice. It is important that you write your response with conviction through well-developed recommendations based on sound reasoning and evidence. b) Include an embedded Excel object in your final Word document submission that includes a matrix of technical options that Kirby should consider in his decision making process. The Excel file should include the columns below in an example based on cloud computing. Make sure that you communicate to Mr. Kirby the challenges he should expect to face when introducing new technology into his business.
Explanation & Answer
Attached.
Running Head: FINAL PROJECT
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FINAL PROJECT
Name of Institution
Student’s name
Date
FINAL PROJECT
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Overview
Harrison Kirby owns and runs a small local golf course. He is currently pursuing latest
technology to maximize revenue and customer through e-commerce and intelligent systems
respectively. This has been necessitated by the increasing quest to cope with the changes in
the current information age. Businesses, whether operating on small or large scale, are in dire
need of effective management, provided they have access to accurate information. This is
geared achieving low cost procurement, speed and efficiency. It therefore becomes easy to
handle multiple tasks, leaving slim chances of errors, if any.
Competition
Woolton Golf Club is situated near Kirby’s Golf Club and has embraced IT in its operations
which has placed it in a competitive position. Social computing by use of blogging, social
networking and use of social networking to achieve some milestones in their business.
Woolton golfing club has used these areas of social computing to get closer to their
customers and in promoting their brand to the market. To woolton, social computing has
helped them in enhancing Customer Relation Management since it has allowed the business o
to quickly respond to customer issues.
For any need of data and research, woolton has used social computing to perform
crowdsourcing through social computing. Use of information technology has helped this
competitor to have an upper competitive edge. Having a website is another milestone in
which the competitor has achieved a milestone against other in the business. There can be
FINAL PROJECT
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seen a rolling screen of pictures taken from the course while in use, the club and events such
as weddings held therein. In this golf club’s website, customers can book tee times to be
involved in. Registration for membership can be done through online computer generated
forms. Purchase of items from the golf club can be done online using e-commerce. This
information is also posted in their social media pages where customers have access to various
aspects of the golf club. Through social media for example, the business always gets to
address queries and areas of discrepancies of the consumers.
Security and Ethical issues
Major security concerns befall Mr Kirby in his quest to conduct business in today’s
information age. Threats of cybercrime remain real and demanding a solution. This owes to
the fact that customers supply much of their personal information to online proced ures. Their
data must therefore be protected from landing into the hands of unauthorized users either for
commercial or other motives whatsoever. It is at this time that he needs to seek the services of
an accredited web hosting company so as to secure his dealings in e-commerce. Just to
increase privacy and confidentiality of clients’ financial information, payments could be done
through outsourcing the services of a payment processing firm of undisputed secur...