Description
What is the Societal Marketing concept and how can a small business maximize it to its advantage? Please answer comprehensively in 300-400 words.
Explanation & Answer
Attached.
Societal Marketing
Societal Marketing refers to the marketing concept which holds that a company will
make marketing decisions in accordance with the consumer’s needs, wants, the company’s
requirement, and the society’s interest in the long run (Chimngamsert, Jhundra-indra, &
Raksong, 2014). It also holds that the organization’s task might be determined the wants and
interests and delivered the desired satisfaction more effectively and efficiently rather than the
competitors for the well being of the societies as well as to the consumers. This type of societal
marketin...
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