prepare a value proposition, marketing homework help

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Business Finance

Description

It is essential that an organization has an appropriate value proposition. The firm cannot prepare a strategic plan until they have the value proposition developed. Conduct research to locate information on how to develop a value proposition. Prepare a one page paper that includes the following:

  • Summarize the concept of a value proposition.
  • Explain the importance of developing an effective value proposition.
  • Prepare a simple value proposition for a product or service.

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Explanation & Answer

Attached.

Name 1
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Value Proposition
Value proposition can basically be described as a statement that is made by a business for
the purpose of marketing. This statement gives a summary of information as to why the target
consumers should buy the product or service (Ulrich, David and Wayne 117). The proposition
must be convincing enough to the customer that there will be problem that will be solved as a
result of using the product, or that his or her life will improve in some way that cannot be offered
by other similar products in the market (Osterwalder, Alexander, Yves and Tim168). It must be
easy for the customer to comprehend why they need to buy the product and how it will be
beneficial to them.
It is very crucial to come up with a value proposition that is effective since it is the one
that determines whether your product sells more than other competing products in the market. It
is also important because it is the one that drives the change in decisions made by consumers.
Many products usually have different brands and the message put across by the seller is the one
that determines how many customers will turn to the product (Osterwalder, Alexander and Alan
119). It is therefore useful to develop one that is very convincing.

Name 2
Value statement for health care provision service
St. John’s hospital aims at providing health care that is very unique and that is focused on
preserving the dignity of all our clients. These services are offe...


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