Description
Please read the article that provided to you on PDF file then answer to the 5 questions on the word file .
Your answer should be on the same word file that I provided to you .
No need for resources .
Your answer should be no more than 7 lines for each questions .
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Explanation & Answer
Hi Aziz, Kindly go through the documents here in attached and let6 me know if you've got any queries?
Hi Aziz, Kindly go through the documents here in attached and let6 me know if you've got any queries?
Running Head: United Breaks Guitars
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United Breaks Guitars
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United Breaks Guitars
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Question 1: Briefly describe the events that led to this crisis.
“United Breaks Guitars” came into being as a result of the incredible viral power of social
networking sites. It offers an analysis of the impact of a complaint by a customer through the
music video that was produced by Canadian musician Carroll Dave after trying in vain to get
compensation for his broken guitar while traveling by United Airlines. As a result, he posted the
video on YouTube on July 6, 2009. His friends then tweeted the video, it was posted on social
news sites, shared on Facebook and later the story was picked by bloggers and news centers such
as CNN. After the mainstream media had picked it by the end of July, the video garnered 4.6
million vie...