Business Finance
5 Questions on Marketing, writing homework help

Question Description

Please read the article that provided to you on PDF file then answer to the 5 questions on the word file .
Your answer should be on the same word file that I provided to you .
No need for resources .
Your answer should be no more than 7 lines for each questions .

Unformatted Attachment Preview

United Breaks Guitars See these websites and read the case before you answer my questions: • • • • http://www.davecarrollmusic.com/songwriting/united-breaks-guitars/ http://sentium.com/a-public-relations-disaster-how-saving-1200-cost-united-airlines10772839-negative-views-on-youtube/ http://www.huffingtonpost.com/entry/united-breaks-guitars-did_n_244357 http://www.cbsnews.com/news/united-aggressively-responds-to-united-breaksguitars-part-2/ Answer these carefully and thoughtfully once you have thoroughly read the case and pondered it. Make an emphasis on trying to articulate what was said in the case (you do not have to quote it word for word but you do need to demonstrate you know the facts of the case). I would also like it you could apply other relevant information you have learned (maybe a newspaper article or report, etc.) to your analysis. There is no word requirement. Just be thorough. Proofread what you write before you submit it, please. Q1—Briefly Describe the events that led to this crisis. Q2—Briefly Describe how the crisis expanded due to YouTube and other social media. Q3—Describe what the airline did to respond to the crisis. Q4—Describe the extent to which you think more people had sympathy with the man whose guitar was broken (or not) because he presented his side of the story in a talented and entertaining way. Q5—Summarize the merits of the crisis (was it really a crisis or not) and assess what you feel United Airlines did correctly and incorrectly in responding to the crisis. ...
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Final Answer

Hi Aziz, Kindly go through the documents here in attached and let6 me know if you've got any queries?
Hi Aziz, Kindly go through the documents here in attached and let6 me know if you've got any queries?

Running Head: United Breaks Guitars

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United Breaks Guitars
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United Breaks Guitars

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Question 1: Briefly describe the events that led to this crisis.
“United Breaks Guitars” came into being as a result of the incredible viral power of social
networking sites. It offers an analysis of the impact of a complaint by a customer through the
music video that was produced by Canadian musician Carroll Dave after trying in vain to get
compensation for his broken guitar while traveling by United Airlines. As a result, he posted the
video on YouTube on July 6, 2009. His friends then tweeted the video, it was posted on social
news sites, shared on Facebook and later the story was picked by bloggers and news centers such
as CNN. After the mainstream media had picked it by the end of July, the video garnered 4.6
million vie...

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