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generational needs and values essay, marketing homework help

Question Description

Marketing - Generational Needs and Values Essay

Overview

Viewpoints abound in what is the most effective way to market to current and future customers, especially given the large generational shifts occurring in the marketplace. Unfortunately for many organizations there is a disconnect in message and method when attempting to reach their markets.

Procedure

In a minimum 400-word essay address the following:

  • Of the generations today, pick one (Silent Generation, Baby Boomers, Generation X, Millennials, etc) and describe this generation noting their needs and what they value in products/services.
  • Given your field of interest, what is at stake for marketers and brand strategists should they fail to reach this generation? What should they be doing differently to provide greater value to or better address needs of this generation?
  • Name a brand that is getting it right when it comes to marketing to your chosen generation. Over the next five years do you see anything changing with this generation that will impact the brand? If so, how?

Also citation the work. thanks.

Final Answer

Attached.

Marketing- Generational needs and values

1

Marketing- Generational needs and values
Student’s name:
Date of submission:

Marketing- Generational needs and values

2

Generation x
In marketing of products, businesses should consider certain factors in order to prosper.
They must strategize well for them to reach out to their targeted market and make profits. There
are different strategies applied when marketing to different generations. A sales and marketing
officer cannot expect to reach out to the generation x market with the same styles used to market
to silent generation. The times are changing hence desires and preferences are changing daily.
(Krug)
Generation X this refers to people born were born roughly 1964 to 1985 after the baby
boomers. They are at ti...

chriss200 (7657)
UT Austin

Anonymous
Return customer, been using sp for a good two years now.

Anonymous
Thanks as always for the good work!

Anonymous
Excellent job

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