BUS 128 Grossmont College Warby Parker Business Proposal Discussion

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Business Finance

Bus 128

Grossmont College

BUS

Description

Warby Parker Business Proposal and Report

Description

You need to help Warby Parker with a communication challenge to help them expand their eyeglasses business. Read the business scenario on pp. 387-388 and 410. You need to use the chapter method outlined on page 391 to write a proposal to increase business. Consumers are still reluctant to purchase eyeglasses on the internet and you are tasked with the challenge of creating a marketing proposal to overcome this reluctance. (Ignore the instructions on p. 410 to email your instructor and the team challenge- that is not part of this assignment)

You will research Warby Parker’s financial statements and write a proposal to gain more customers through online sales. It may be helpful to look at competitors to see how they are marketing to online customers.

Resources

Textbook pp. 387-388, 391, 410 (pictures of pages will be attached)

Warby Parker website, financial reports, etc.

Warby Parker is not publicly traded so you will have a tough time finding financials. Instead, I've found this article to help give you a "ballpark" estimate of their financials and sales. Link (Links to an external site.)

https://www.vox.com/2018/3/14/17115230/warby-parker-75-million-funding-t-rowe-price-ipo (Links to an external site.)

The purpose of this assignment is not to have crystal clear sales figures. Instead, the purpose of the assignment is to effectively communicate a persuasive business idea to stakeholders in the Warby Parker company.

Assignment Expectations

Length: 3-6 pages (no more than 6 pages), double spaced (not including cover and references)

Cover page and references page, please cite any materials used including the above resources (APA or MLA format is acceptable). You should include the Warby Parker website and/or any of its materials, or any other websites you use to gather research.

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Explanation & Answer

Attached. Please let me know if you have any questions or need revisions.

Running head: WARBY PARKER GLASSES INC. BUSINESS PROPOSAL

Warby Parker Glasses Inc. Business Proposal
Name
Institutional Affiliation
Date

WARBY PARKER GLASSES INC. BUSINESS PROPOSAL

2

Introduction (Home Try-On: Making Online Shopping Even Better than In-store
Shopping)
Warby Parker Specializes in stylish modern prescription eyewear and sunglasses. The
Company relies on the digital business format as its basic customer acquisition drive across
the US and Canada. The Company's cutting edge strategy over the years entails the agenda of
"buy a pair, give a pair," onto which every eye-ware that a customer buys donates an extra to
people in need. The business model in a place dubbed "Home Try-On" is advantageous over
other providers as it allows customers to try up to five glasses for five days onto which they
can choose one of them as their favorites and return the rest at no cost (Warby Parker, 2020).
The strategy was implemented to create a competitive advantage of the services offered by
the Company to rival top-notch providers in the US, such as Luxottica. The Home Try-On
model has some special gaps to be filled in terms of building ultimate customer trust, creating
efficiency, and ensuring no losses are incurred as a result of failure to return the frames by the
customers.
Background
Since Warby Par...


Anonymous
Excellent resource! Really helped me get the gist of things.

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