1. With regard to consumer appeal, compare and contrast the GaGa's brand with the Sherbetter
name of the product.
A company can be made or broken by its brand name. The gaga company main and great target
in creating its brand was to make it memorable and market its products. By making the brand
memorable the rate of making high sells on their products was enabled and influenced as the
customers easily make choice on whether to purchase a product depending on the brands name.
For instance the gaga offers bars and pints of Sherbetter therefore by creating a good reputation
on the brand name will lead to increase of the number of sales. The gaga offers bars but pints of
sherbetter focuses on making individuals comprehend what they get with an item out of the
other. Gaga basically needs their brand to only concentrate on the larger part of promoting
exertions as it makes attempts in making reliability to its product buyers.
Generally gaga targets thinking about a brand that would take a gander in the components that
give clients guarantee, identity, look, memorability and also partisanship creation between the
company and the clients.
2. Why did Jim King and his wife choose the GaGa's brand over the use of Sherbetter as the
brand of the product?
Jim king and his wife choose the Gaga brand over the use of sherbetter as the brand of the
product because the wanted their brand to focus on all of their markets efforts while creating
loyalty to the purchasers of their products. Jim king and his wife were looking for a brand name
that would attract more customers in purchasing their product. The new brand name looked on
all the elements that would give customers a promise, personality, look, memorability and patina
as they purchase their products. Mr. and Mrs. King believed that after changing the brand name
to gaga the company would receive loyalty and also memorize about the product type that
produced to the market.
3. Type the following phrase into your website browser: "Gaga Gourmet Frozen Dessert and Ice
Cream." On the results page, identify retailer websites and social media websites that feature the
Gaga's brand and product offerings. Explore these resources and identify a single Gaga Gourmet
product offering. Discuss the following topics related to your chosen Gaga Gourmet product
• Product Features
• Product Benefits
• Product Packaging
• Product Labeling
After typing this phrase ‘Gaga Gourmet Frozen Dessert and Ice Cream” in my web browser I
didn’t find may competitors or different socials medias but I found that the company has an
official website that gives a Facebook page, Twitter and Instagram sites. This sites only talks
about the company’s product and the challenges they face in accordance with the benefits the
company experiences for instance they fight and the bullying they tend to face. I didn’t manage
to see the point discussing that the company discuses about itself, like telling about its location,
its product or its general history. After checking the website well I noticed that the company
offers its customers different variety of flavors that customer may have different variety of
sherbetter flavors. Thin site deeply describes the sorts of flavors that they experience as they
purchase the company’s products.
Part 2: Defend Your Answer Challenge:
Step 1:Highlight your multiple choice answer in yellow.
Step 2: Write a 100 (or more) word discussion in defense of each of your answers to the multiple
choice questions using research from your textbook to help substantiate your understanding of
products and the new product development process. Apply APA style referencing in your writing.
1. What type of consumer product is the Sherbetter bar?
a. Shopping Product
b. Convenience Product
c. Specialty Product
d. Unsought Product
Gaga’s sherbetter bars are of very convenience products. Convenience products are products that
do appeal to very large market segments. These products are purchased on daily basis thus being
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