Situation Analysis for Case Study

Nov 2nd, 2014
FratBro23
Category:
English
Price: $5 USD

Question description

I need a situation analysis for the following case study: 100-200 words 

Rebecca Jansing stared out her office window at the lazy curves and lush, green, flower-lined banks of the Yampa River. She had grown up near here and she envisioned the day her children would enjoy the river as she had as a child. But now her own company might make that a risky proposition.

 Rebecca is a key product developer at IniTech Corporation, an industry leader. Despite its competitive position, IniTech has experienced several quarters of dismal financial performance. Rebecca and her team have developed a new lubricant product that the company sees as the turning point in its declining fortunes. Top executives are thrilled that they can produce the new product at a significant cost savings because of recent changes in environmental regulations. Regulatory agencies have loosened requirements on reducing and recycling wastes, which means that IniTech can now release waste directly into the Yampa River.

Rebecca is as eager as anyone to see IniTech survive this economic downturn, but she doesn’ t think this is the way to do it. She has expressed her opposition regarding waste dumping to both the plant manager and her direct supervisor, Martin Feldman. Martin has always supported Rebecca, but this time was different. The plant manager also turned a deaf ear. “ We’re meeting government standards,” he said. “It’s up to them to protect the water. It’s up to us to make a profit and stay in business.”

Frustrated, Rebecca turned away from the window, her prime office view mocking her inability to protect the river she loved. She knew the manufacturing vice president was visiting the plant next week. Maybe if she talked with her, she would agree that the decision to dump waste materials into the river was ethically and socially irresponsible. But if she didn’t, her job might be in jeopardy. Her supervisor had already accused her of not being a team player. Maybe she should just be a passive bystander – after all, the company isn’t breaking any laws.


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