Description
http://ac.els-cdn.com/S1877050910004369/1-s2.0-S18...
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Answer all questions as thoroughly as possible:
- Is this a Qualitative (non-numbers-based) or a Quantitative (numbers-based) study?
- Briefly describe what the researcher(s) was trying to find out with this study:
- What are the major hypotheses or research questions of the study (for quantitative studies only)?
- Who were the participants in the study? Briefly describe the demographic characteristics (age, gender, location of study, number of participants involved)
- What instruments are used to collect and measure data (i.e. test results, surveys, interviews, attendance records, etc.)?
- What are the findings of the study? (note: here you will need more than a one sentence explanation – this is the “meat” of your paper and you will need to understand what was determined by the results of the research) Remember: you will find information about the findings that you can understand in the “Discussion” section of the study, thus it’s important that you give a good summary of the study IN YOUR OWN WORDS - Not Copied and Pasted.
- What suggestions/recommendations are made by the researcher(s) in terms of applying the findings of the study to society/culture?
- How does this study contribute to your understanding of your research question?

Explanation & Answer

Attached.
Running Head: RESEARCH EVALUATION
1
Research Evaluation
Name
Course
Tutor
Date
RESEARCH EVALUATION
2
The research article title: The Impact of Information Technology on E-Marketing.
Authors: Azam Hamidi and Maryam Safabakhsh
Year: 2011
Issue: Procedia computer science: world conference on information technology
Volume: 3
Link: http://ac.els-cdn.com/S1877050910004369/1-s2.0-S18...
The study was quantitative since it involved the collection, analysis and
tabulation/tallying of numerical data such as profits incurred after the employment of
information technology in different institutions.
The main purpose of the research was to find out how information technology affects
electronic marketing. It was also aimed at showing other chances of making better use of
information technology in electronic marketing.
The research questions formulated for the study were; finding out whether information
technology had a significant effect on the increase of companies’ income, whether it affected the
decrease in pollution and consumption of energy, and also whether informa...
