Business Finance
​Psycho-graphics, business and finance homework help

Question Description

I need an explanation for this Business question to help me study.

Psycho-graphics is an area of market research concerned with measures of consumer activities, interests, and opinions (AIO). Utilize AIO measures to create a psycho-graphic profile for a product of your choice.

Complete the following:

  • Select a product that is readily available and describe what it is and how it is used by consumers.
  • Using the concept of AIO measures (determining how well a particular consumer fits AIO statements), create a psychographic profile for a typical consumer of the chosen product. Note that the profile you outline may be one of many different profiles that are appropriate for the product.
  • Identify at least two probable items within each of the areas (activity, interest, and opinion) for the profile that you create. As an example, an activity might be "I frequently listen to country music"; an interest might be "I am interested in the latest consumer electronics"; and an opinion might be "International travel is educational for my children."

Use proper APA style and formatting. The paper should determine its 3-5 pages in length.

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Final Answer







One of the methods used by the marketer to conduct psychological segmentation is
Activities, interest, and Opinions (AIO). The Activities interests and opinions are used in
defining a person psychological profile. They feed marketers with information about what the
customers like, they interests and the manner their thought processes work. Activities involve the
way individuals carry out their work and their hobbies tell a great deal about them. Depending on
individual activities we are able to tell about his working habits and his traveling habits. Interests
this is what a person is interested in if an individual is interested in technology products,
recreation and in food. As for the marketer identifying the consumer interest is essential as it
helps the marketer to decide on the right message to be communicated to the consumer. Opinions
of the consumer matters especially now when Interne...

masterjoe (19130)
University of Virginia

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