Running head: PSYCHO-GRAPHICS
One of the methods used by the marketer to conduct psychological segmentation is
Activities, interest, and Opinions (AIO). The Activities interests and opinions are used in
defining a person psychological profile. They feed marketers with information about what the
customers like, they interests and the manner their thought processes work. Activities involve the
way individuals carry out their work and their hobbies tell a great deal about them. Depending on
individual activities we are able to tell about his working habits and his traveling habits. Interests
this is what a person is interested in if an individual is interested in technology products,
recreation and in food. As for the marketer identifying the consumer interest is essential as it
helps the marketer to decide on the right message to be communicated to the consumer. Opinions
of the consumer matters especially now when Interne...
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