Description
For your assignment, please respond to the following scenario. You have been selected to market the product or service you selected. You must complete a PowerPoint presentation that explains the product, price, place, and promotion you are marketing for this sport product. For example, if you selected to research basketball shoes, then your job is to describe a specific type of basketball shoe to market (this can be factual or fictional, but realistic), describe the price for this product, describe the place involved with marketing and selling this product, and a promotional strategy to market the product. Data for the basis of your assignment can be found in different links on the Market Analytics Research homepage.
Your PowerPoint presentation should be at least 15 slides in length. The presentation should include visuals, but mostly consist of content and data to demonstrate proficiency and knowledge in sport marketing and sport marketing research. The "Notes" section of the PowerPoint presentation should be used to provide more clarity and act as a script to explain your presentation in further depth and detail. APA reference style is required with at least three (3) scholarly references provided. Please remember that all references should be correctly cited in the text. Remember to include an APA formatted title page and reference page with your submission
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MARKETING RESEARCH
PRESENTED BY:
INTRODUCTION
• Marketing is crucial step in any company and a huge determinant to how a product is
perceived by the market.
• The marketing message can impact on the sales volume of a product.
• This marketing strategy research analyzes Rockstar energy drinks.
• Majorly consumed by sports fan, this strategy is looking for ways to increase the
demographics of consumers.
• Recommendations would include ways to improve the marketing and market share for
the products.
ROCKSTAR ENERGY DRINK
• Rockstar energy drink was created in 2001.
• The drink can be found in 20 flavors and is sold in over 30 countries.
• According to Sports Market Analytics Rockstar energy drink has been
consumed by 9.3 percent of sport...
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