You must write about the school and the program you are applying too. You must convince them on why you want to go to their school and why is it that you want to study for that specific program you are applying too. In other words convince them that you will do well and excel in their program and other reasons on why do you plan on doing with that degree once you graduate from there. Also on how do you plan on using that degree and in what ways do you plan on putting that as a reference and on your resume. I actually just got admitted to grad school now and I put that grad school is a big part of my dream and I plan to use my masters in Economics to maybe teach at a junior college someday. So i am sure they liked it and thats how i got admitted. Research on many different schools as if you going to grad school its not always about your statement of purpose but some schools require you to take test like the GMAT or the GRE. And if you dont do well you most likely wont get admitted.
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