Elements of a Marketing Plan Report - Apple, homework help

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Business Finance

Description

Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

  • Explain what the specific key environmental forces are that created an opportunity for your company.
  • Identify if there have been changes in the purchasing patterns of your organization's target market in recent years.
  • Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future.
  • Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.
  • Analyze what lessons you might learn from the Geek Squad case study.

Include at least three references, at least one of which must come from the University Library.

Format your paper consistent with APA guidelines.

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Running head: ELEMENTS OF A MARKETING PLAN REPORT-APPLE COMPANY

Elements of a Marketing Plan Report - Apple Company
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ELEMENTS OF A MARKETING PLAN REPORT-APPLE COMPANY

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Introduction
Apple Inc is Technology Company having its headquarters in California. It is an
American multinational firm that develops designs and sells electronic devices and computer
systems to their clients. Besides, it offers online services that serve people internationally.
They also have hardware devices as well. The founders of Apple were Steve jobs, Donald
and Wozniak. It was in the year 1976 that these great men developed and started the journey
of selling personal computers. Apple is known to be the largest information technology
business; this is regarding revenue (Grant, 2016). In the mobile manufacturing sector, it
emerges as the second company indicating that it is a highly influential company worldwide.
Every firm has their unique way in structure. They do their things separately though there is a
great relationship between companies. It then explains the reasons t why every firm has
different levels of performance and their targets are different as well (Hitt Ireland &
Hoskisson, 2012).
Environmental forces that created an opportunity for Apple Company
Development of Apple Company was as a result of a combination of some specific
environmental factors. They ar...


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