Majan University College, Faculty of English Language Studies, Submission Deadline Marks and Feedback Before 6pm on: 15 working days after deadline (All Levels) Click or tap to enter a date. Module title & code Written Discourse - OMG 41-3 Assignment number and title No. 2. A written research essay requiring analysis of two short texts: an advertisement and a notice chosen by the student. Assessment type Assignment. Weighting of assessment 50% Module learning outcomes 1. Consider the contextual grounding of any written communicative event, recognise its distinctive linguistic features and understand how the text achieves the author’s aims. 2. Analyse a text from macrolinguistic and microlinguistic perspectives, map its internal textual cohesion, and be sensitive to textual variation, and reader expectations for different genres. What am I required to do in this assignment? You are required to write a research essay of 2000 words based on the following: Using Biber and Conrad's (2019) understanding of genre and register, provide an analysis of 2 short texts of your choice (for example: 1 advertisement and 1 notice). You are required to compare the findings of your analyses and comment on any similarities and differences you find between the two texts. Include a short introduction and analyze the two texts based on the specific discourse features of the two texts. Refer to the text throughout your analysis and link your ideas and findings to relevant theories of written discourse by referring to the literature. What type of reader do you think the two texts are written for? Explain your viewpoints. You can follow the following steps: Phase 1: Finding the relevant articles Step 1 Choose the two texts and download a number of articles on the analysis of the same texts and/or topic. Phase 2: Read the Articles carefully Step 1 Select relevant sources and make appropriate use of supporting statements Step 2 Show evidence of linking theoretical knowledge with analysis of text, and argue convincingly Step 3 Use in text citation and reference list following the Harvard Referencing Style. There should be evidence of research and selection of information from the articles downloaded. Deliverables Submission The final version of the assessment must be submitted online via Turn-it-in which you can access through MOVE. At the time of submission, you need to make sure that the assignment is your own and all the sources have been acknowledged. Is there a word limit (Number of Words ± 10%)? There is a word limit which must be observed. You are supposed to write 2000 words (+/- 10%). Your mark will be negatively affected and some marks will be reduced if word limit is not observed. What do I need to do to pass? (Threshold Expectations) In this assessment, you need to write coherently on the above-mentioned topic following academic writing conventions. How do I produce high quality work that merits a higher grade? Your wok may merit a higher grade if your writing is based on academic writing style, the task is adequately addressed, the final draft is checked with the teacher before submission, and the comments provided are incorporated. How does assignment relate to what we are doing in scheduled sessions? 2 The assignment relates to what is done in the scheduled sessions in the second part of the semester. 3 How will my assignment be marked? Your assignment be marked according to the threshold expectations and the criteria on the following page. You can use them to evaluate your own work and estimate your grade before you submit. N o 1 Criterion Informati on and Research Weighi ng (%) 25 Sub Standard / No Attempt (0 Marks) No evidence for information search. Tasks are incomplete. No clear evidence of following the phases to complete the essay. No understanding of the theoretical context. Poor (20 Marks) There is inadequate Information search. Very limited resources are used to discuss the tasks. Limited and uncritical use of a range of sources Inadequate and unsatisfactory understandin g of the theoretical context and unsuccessful completion of tasks. Satisfactory (40 Marks) There is an attempt to address some tasks but some other tasks lack proper focus in discussion. Although information supports the task, it is not properly analysed and it lacks paraphrasing at some areas. There is satisfactory understanding of the theoretical context. There is clear evidence of following phases such as completion of the essay and Good (50 Marks) Good attempt to address the tasks but one or two tasks lack focus or clarity. Good understanding of the theoretical context but it should have been more focused. Relevant information search is evident, but not adequate. Very Good (60 Marks) Excellent (70 Marks) Very good usage of variety information from various sources. The usage of information can be better if it relates to the context. Contents are properly paraphrased. All tasks are discussed properly. Evidence of very good understandin g of the theoretical context as presented in the section on background and successful completion of tasks. Clear evidence of Excellent understanding of relevant information and research. Reference to appropriate theoretical background provides support to the discussion. Excellent application of the relevant information from variety of sources. Excellent usage and quoting of the literature. All the tasks are discussed with proper focus. Use of a wide range of appropriate sources, indicating critical Outstanding (100 Marks) Exceptional use of a wide range of appropriate and current sources, focusing on relevant research and critical awareness of their status and relevance. Outstanding understanding of the theoretical context and clear evidence of following all phases to complete the task. information search. 2 Developm ent and Support of Analysis 25 No evidence of analysis as well as supporting description. LNo evidence of critical application of the concepts to the case. No evidence of critical evaluation of material. The discussed tasks are completely out of focus. Task are not properly addressed. Limited evidence of critical evaluation of material. Poor selection and analysis of information and use of supporting description. Although there is evidence for some discussion, they are discrete and lack focus. It does not reflect critical application of the concepts to the case. Limited evidence of critical evaluation of material. Satisfactory selection of theoretical information and linguistic data as well as satisfactory supporting description. Evidence of limited critical evaluation in some areas, with some lost opportunities or misunderstand ings following all phases in the completion of the essay. Good evidence for critical analysis and reasoning in some areas. There is sporadic evidence of critical evaluation in some areas though some material not evaluated. Good selection of theoretical information and linguistic data as well as supporting description. Very good selection of theoretical information and supporting description. Very good application of the information to the case. There is evidence of in-depth analysis of data. However, all tasks are not consistent in analysis and could have been be presented in a better manner. Evidence of very good critical appreciation and evaluation of relevant theory and research and a systematic attempt to awareness of their status and relevance. Excellent selection of theoretical information and supporting description. Excellent analysis of the information and precise application to the case. Critical reasoning is evident while discussing the tasks. Evidence of thorough appreciation and evaluation of relevant theory and research and a systematic and creative attempt to relate it to the topic. Evidence of exemplary understanding of theoretical background and research. Reference to appropriate theoretical information provides support to the discussion.Outsta nding selection of theoretical information and supporting description 5 relate it to the topic. 3 4 Structure Language 10 30 Lack of statement of objective, introduction, development and conclusion Lack of paragraph structure and distinct representation of data. The assignment is unacceptable. Unsatisfactor y statement of objective, introduction, development and conclusion. Unsatisfactor y paragraph structure and distinct representatio n of the data.The assignment is poor in terms of structuring and clarity of writing. Statement of objective, introduction, development, conclusion and paragraph structure are satisfactory. Though discussion of the ideas is clear, a coherent flow of thought is not evident. The report is unorganized, but can be read. The flow of the report structure is only satisfactory. The assignment has failings in structuring and clarity of written expression, which impair its capacity to communicate the content. No evidence of possession of vocabulary, use of Unsatisfactor y possession of vocabulary - Satisfactory possession of vocabulary, use of a range Good statement of objectiveGood introduction, development and conclusion Good paragraph structure and distinct representation of data Statement of objective, and introduction, development and conclusion are very good. The report is well structured and well organized. There is orderliness in the structure that communicate s its messages clearly. Coherence is also evident but there is still scope for improvement. Statement of objective, introduction, development and conclusion are all excellentExcellent paragraph structure and distinct representation of data.The report is well organized with a cohesive discussion. The structure of the report is excellent. Outstanding statement of objectiveOutstanding introduction, development and conclusion Outstanding paragraph structure and distinct representation of data.The structure is exemplary and clear layout augments the presentation. Overall organisation of the report is exceptional. Good possession of vocabulary Good use and Very good possession of vocabulary, use of a Excellent possession of vocabulary Excellent use Outstanding possession of vocabulary, use of a range of 6 cohesive devices, use of terminology and lack of academic style and accuracy 5 Academic Skills 10 Lack of citation and source acknowledge ment, bibliography, use of appendices and layout Unsatisfactor y use and range of cohesive devices Unsatisfactor y use of terminology Unsatisfactor y academic style and accuracy of cohesive devices, use of terminologySatisfactory academic style and good accuracy. Unsatisfactor y citation and source acknowledge ment Unsatisfactor y bibliography and use of appendices The references do not clearly comply with the basic requirements of HARVARD STYLE. The references are inadequate to support the literature used in the report. Sources used show either limited relevance or currency. Satisfactory citation and source acknowledgem ent and bibliography Satisfactory use of appendices and layout. The report shows some compliance to HARVARD Referecing Style, but shows many errors. References cited are inconsistent with the amount of literature used in the report. Some sources of information are relevant while others are not. range of cohesive devices -Good use of terminology Good academic style - Good accuracy range of cohesive devices -very good use of terminologyVery good academic style and accuracy Good citation and source acknowledge ment, bibliography and use of appendices Good layout Very good citation, source acknowledge ment and bibliography, use of appendices and layout . The report demonstrates a solid understandin g of the basic elements of HARVARD STYLE of referencing. Sources used to support the discussions are relevant and current. of a range of cohesive devices Excellent use of terminology - Excellent academic style Excellent accuracy cohesive devices - outstanding use of terminology outstanding academic style outstanding accuracy. The report is free of grammar or writing errors. Excellent citation and source acknowledge ment, bibliography, use of appendices and layout . The report demonstrates excellent HARVARD REFERENCING STYLE. In-text citations are presented at relevant areas. Consistent use of relevant and current sources that enhance the discussions. Outstanding intext citation and source acknowledgement , bibliography and use of appendices as well as layout. Student recognizes the concept of intellectual property, can defend himself if challenged, and can properly incorporate the ideas and published works of others into his own work building upon them. Accurate use of Harvard Referencing style. 7 8 
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